 Speech Topic
People-Centric Cultures Pay Big Dividends: Lessons From Great Companies
Ann Rhoades has spent her career building people-centric organizations. Many stories you have read about... "JETBLUE SOARS" ... "SOUTHWEST AIRLINES HIRES FOR ATTITUDE"... "DOUBLETREE HOTELS CREATES UNIQUE SERVICE CULTURE IN HOTEL BUSINESS". Ann will share her creative approach to developing cultures around fun; and her first-hand experiences in launching successful start-up companies, blending post-merger cultures and creating a legacy of people-centric organizations. A self-described "rule breaker", Ann is adamant about standing up for what she believes in, regardless of the consequences. Her candor around the mistakes she's made and the lessons she's learned is the driving force behind her desire to inspire organizations to:
- Build sustainable cultures based on values unique to their environment.
- Select and retain "A" players.
- Treat employees "fairly", not equally.
- Deliver extraordinary customer-centric service.
- Break the rules.
- Create wealth for shareholders.
- Go from "good" to "great"!
About Ann Rhoades
Ann Rhoades’ people-centric values are at the core of JetBlue’s extraordinary success. She shows how great things happen when organizations believe in their people and give them the authority to succeed.
The JetBlue Story: The remarkable story of JetBlue Airways is founded in the people-centric values of Ann Rhoades, one of the five founding leaders. With the goal of bringing humanity and enjoyment back to air travel, JetBlue is one of very few commercial airlines ever to earn a profit in its first full year of operation. The airline and its innovative culture have captured the imagination of its customers, whose loyalty borders on obsessive.
Been There Before: Rhoades has made a habit of creating high-performing cultures. Her influence is stamped on Southwest Airlines, Doubletree and First Interstate Bank. Her legacy is a culture that treats people fairly, builds loyalty and produces solid profitability. A celebrated rule-breaker with a sense of humor, her commitment to quality and a reputation for doing the right things has led publications like Fast Company to celebrate her accomplishments.
It All Comes Down To People: With enthusiasm, humor and candor, Rhoades urges audiences to throw away the rule book and develop and sustain a company culture that believes in people’s ability to accomplish the extraordinary and gives them the authority to succeed. It all starts with five core values: caring, fun, passion, integrity and safety.
The Proof Is There: Rhoades’ principles are:
- Create devoted customers and an extraordinary service experience
- Generate profits and new business
- Establish an environment where employees love to come to work
- Develop a culture focused on innovative ideas
Beyond the Keynote:
Reinforce Rhoades’ message and effect real change with the following Beyond the Keynote services:
· WSBInsights: Build interest and momentum with these interactive web sites featuring videos from your Keynote speaker and other tools that get your people talking both before and after your live event.
· WSBWebEvents: Bring the speaker’s expertise to your audience’s desktop with live video and digital question-and-answer sessions conducted by Rhoades.
· WSBOnlineLearningSeries: Interactive web page featuring a video greeting from your keynote speaker that builds interest and momentum around your event.
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