April 9, 2012
Mark King Wowed Audiences in his Undercover Boss Appearance -- Friday, April 6 on CBS Television Network
TaylorMade Golf Company, comprised of three of the strongest global golf brands in the industry, featured President and CEO Mark King on the April 6 episode of the two-time Emmy Award-nominated reality series Undercover Boss.
The show aired the Friday evening of Masters Week, April 6 at 8:00 PM ET/PT on the CBS Television Network.
Each week, Undercover Boss follows a different executive as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering and rewarding the unsung heroes who make their companies run.
In this episode, King works in a few different capacities ranging from a quality control auditor at the golf ball plant in Westminster, S.C, to a golf club assembler at the company’s headquarters in Carlsbad. In preparation for his role and in an effort to disguise himself from employees, King shaved his head, wore fake teeth, earrings, a tattoo, baggy clothes and grew a scruffy beard.
“My first reaction to hearing about this opportunity was laughter and disbelief because anyone who knows me knows that everything about me is incapable of a disguise,” said King. “After hearing that this wasn’t a joke and after being re-assured that there actually was a disguise that would allow me to go under cover, I realized that this was a tremendous opportunity to re-engage our employees. I wanted to see if the values and strategies we put in place at our executive level were being communicated down to the front line employees. Things have certainly changed since I was on those front lines 30 years ago, but I came away with a better appreciation of all of the hard work and passion that goes into making us the best golf company in the world.”
For more information on Mark King, visit: www.WashingtonSpeakers.com/MKing