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Martin Lindstrom Release Buyology: Truths and Lies About Why We Buy

BOOK On October 21st, global brand and marketing expert Martin Lindstrom will be releasing his latest book Buyology: Truths and Lies About Why We Buy. Buyology is the culmination of multi-year, multi-million dollar study that peers inside the brains of 2,000 volunteers from around the world. Lindstrom's study presents the volunteers with various ads, logos and brands in an effort to better understand what piques consumer interests and drives our buying behavior. The findings might surprise you and will certainly help in understanding how marketers attempt to win our money, our loyalty and our minds.