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Speeches matching topic Branding
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José Andrés (Exclusively WSB)

Described by The Wall Street Journal as “a force of nature, the Energizer Bunny, the Tasmanian devil, and Luke Skywalker,” José Andrés is not your typical “chef” by any stretch of the imagination. As a man with 13 restaurants; numerous prestigious accolades, including the James Beard Award for Outstanding Chef in America, the highest honor in the U.S. restaurant industry; owner of ThinkFoodGroup, a company with 800 employees and an annual revenue of $75 million; a sought-after TV icon; a political activist; and a professor at Harvard, Andrés’s secret to success is evident in his being so passionate about creativity and innovation that he has no problem rolling up his sleeves and doing the heavy lifting himself. In a presentation chock-full of edge-of-your-seat anecdotes, Andrés proves that a culture of innovation and creativity not only leads to personal success, but also a better tomorrow for all.

The Gallup Organization states that 70 percent of human decision-making is emotional and 30 percent is rational. When buyers emotionally connect with a brand, they buy more, pay a higher margin, and tell others about their experience. It is imperative for sales professionals to stop selling and start connecting. When they sell, that’s a transaction. However, when they connect, a relationship is created for the life of the brand.

This shift in selling has tremendous upside potential as organizations experience disruptive market forces, a change in client needs, and unseen economic headwinds. Sales professionals who intend to grow market share by acquiring new customers and increasing margins from existing customers must examine their sales edge.

Upon completion of this session, your sales team will be inspired to:

  • Shift from selling to live to living to sell by creating a personal brand that attracts new opportunities and establishes credibility in the marketplace;
  • Shift from telling customers about features and benefits to asking high-grade questions that unearth other potential opportunities; and
  • Shift from just selling a service to fulfilling the customer’s wants and needs including how to set up internal team members for success by providing a seamless and consistent customer experience.

The Center for Customer Driven Quality at Purdue University reports that 90% of American consumers form their perception of companies based primarily on the service experience. Customers buy more frequently, make more transactions and are willing to pay more per transaction when they deal with companies who provide them with a superior service experience. On the other hand, we all know what happens when a business disappoints a customer!

To become a brilliant brand that focuses on "Platinum Service with a Brilliant Touch", every team member must feel a significant sense of personal ownership. From the front line to the executive suite, Customer Love is all about re-enlisting heads, hearts and hands to create internal alignment, brand longevity, and customer loyalty.

Unleash a fresh way of thinking about the customer experience. Start a process that will transform your organization’s culture into one that consistently delivers Platinum Service. Teach your team members how to achieve Platinum Service from the inside out and adopt it as a way of life.

Simon T. Bailey leads this inspiring and invigorating session in which participants will learn how to:

  • Accept personal responsibility for delivering exceptional service, doing the right thing for customers not because one has to, but because one wants to;
  • Become creative, innovative, and proactive in anticipating and satisfying customer needs;
  • Use the SPARK model for Branding the Moment through platinum service; and
  • Velcro your brand to your customers by focusing on meaningful personal connections rather than stale customer interactions.

Fiercely competitive and focused on connecting clients with the right audience, Joel Benenson relays key lessons learned from presidential campaigns and while serving as a consultant to top American companies and CEOs, including Procter & Gamble’s A.G. Lafley, General Electric’s Jack Welch and AOL’s Bob Pittman. In this engaging, dynamic and informative presentation, Benenson shares with your audience what the corporate boardroom can learn from the campaign war room—and what they shouldn’t, such as:

  • How to leverage strengths, inoculate weaknesses, and identify the fault lines that shape consumers’ decision frames so your messages connect more with key audiences
  • How to set yourself apart, and the tools you need to understand your unique competitive framework
  • What it takes to frame questions to your audience so that your brand is the only answer

George Blankenship (Exclusively WSB)

Learn how to equip your company and deliver what your customers most want and need as George Blankenship conveys animated stories of challenge, strategy and demonstrated results. How far do you need to go to change the way people think and act? With 30 years of strategy, retail and real estate experience, the former Tesla and Apple executive believes in order to develop brand loyalty and earn the trust of customers, companies must first dedicate themselves to understanding the customer experience. Blankenship captivates audiences and energizes them with the tools they need to remove barriers to innovation, deliver outstanding customer experiences, and create a culture of service excellence. His high-energy presentation inspires audiences to rethink the challenges that face consumers in a modern market and develop groundbreaking, consumer-centric strategies that will transform and elevate organizations into global icons.

George Blankenship (Exclusively WSB)

What does it take to transform a company from status quo market contender to forward-thinking and dynamic player of the future? Industry leader and expert George Blankenship looks to the future and explores this question in an engaging and thought-provoking presentation. Widely recognized as the architect of Apple’s brand-building retail strategy, Blankenship formulated and executed one of the most successful retail growth strategies in history by turning the classic engagement model on its head. Most recently, he revolutionized the auto industry by redefining the car-buying experience in his executive role at Tesla Motors. Bringing 30 years of industry experience and invigorating insight, Blankenship shows you how to build your brand based on the unique value that your company provides and how to market and attract new customers. Audience members take away fresh, fascinating ideas and innovative tools for rethinking their role in a competitive environment.

Laszlo Bock (Exclusively WSB)

Laszlo Bock's New York Times bestselling Work Rules! synthesizes a decade of explosive growth at Google, the latest cutting-edge academic research and examples from the worlds of sports, art, nutrition, and business into 10 steps any organization can take to make work better. He explains how to build an unbeatable culture and hire better, why you should "pay unfairly", when to be frugal and when to be generous, and why your smallest actions can have the biggest impact. Taken together, he offers a roadmap to building an unbeatable organization. As John Doerr, managing director of the seminal venture capital firm Kleiner Perkins Caufield & Byers explained, "these principles are the handbook for high performance teams that win."

Laszlo Bock (Exclusively WSB)

Some people work to make a buck. Some people work to climb the ladder. And some people work because they know deep in their souls that their work *matters*. That they are building something greater than themselves. Something that has an impact way beyond the day-to-day. And that makes them happier, more committed, and even more productive. The amazing thing is that people who find meaning in their work exist in every profession, from doctors and executives to cleaning staff and deli workers. Laszlo Bock explains how to find the deeper meaning in your own organization's work and how to cultivate that connection in your people. If you want to be surrounded by passionate, motivated, high performing people, you need to connect them to a mission that matters.

Laszlo Bock (Exclusively WSB)

Everyone tells you they have the secret to innovation. Have crazy, aspirational, "moonshot" goals. Invest in a secret skunkworks facility. Brainstorm. Use "design thinking." But that's all wrong. As psychologist Abraham Maslow wrote, "[I]f the only tool you have is a hammer, [it is tempting] to treat everything as if it were a nail." There is no single path to innovation and creativity.  Different situations, different teams, different problems all require different approaches. Drawing heavily on Google's history of innovation, Laszlo Bock details why the best way to innovate is to innovate in many ways.  

George Bodenheimer (Exclusively WSB)

We all know the business climate is tough, and getting tougher. There is always new competition, new technology, new challenges and hurdles. So, how do you move forward? What are the key elements of sustaining growth through any market condition? As the Executive Chairman of ESPN who rose from his first position in the company’s mailroom to become one of the most respected figures in the media business, George Bodenheimer led ESPN through an unprecedented period of global growth during a period of rapid transformation in the media and sports industries. Through an engaging conversational style format packed with fun sports anecdotes and video Bodenheimer discusses the importance of focusing on innovation and growth within large organizations—and what leaders need to know to foster an environment where good ideas are cultivated, developed and executed.

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