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Speeches matching topic Change: Managing/Leading It and speakers whose last name begins with L
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Tony La Russa (Exclusively WSB)

Tony La Russa details the keys to his successful leadership—before, after and especially during the game—which can be applied at every level to help your team realize new heights of professional performance. Having inspired extreme loyalty from his players, he reveals the seldom-heard stories of why believing in each player’s ability, even when others did not, provided the platform for them to obtain amazing come-from-behind victories. La Russa has proven that studying the facts relevant to your business allows you to trust your instincts and is a powerful strategy that can lead to great achievement.

Jim Larranaga (Exclusively WSB)

Finding talented, hardworking employees who will uphold the standards of your company is difficult. Coach Larranaga shares his tried-and-true methods for recruiting players and assistant coaches and for creating an environment that keeps them on the job. Larranaga tells audiences about his 8 C’s—character, competitiveness, competence, consistency, cohesiveness, commitment, communication and confidence—which are the foundation for selecting a winning staff and team and developing a championship-caliber program. Audiences will learn:

  • How to develop a program that will elevate their organization’s performance to the highest level
  • Where to find talented employees
  • How to build a winning, dedicated staff

Jim Larranaga (Exclusively WSB)

You can’t always predict external factors, but you can control your own behavior and attitude, Larranaga tells audiences. He shares the formula that has made him George Mason University’s most successful head coach, one that helped him transform the relatively unknown team into one of sports’ greatest success stories. An educator first, Larranaga uses real-life examples from tough calls he has made on and off the courts to prepare his athletes for the game of life. Audiences will leave inspired, entertained and energized as they learn:

  • How to transform challenges into motivational opportunities
  • How individual attitudes can transform outcomes
  • How lessons learned on the court translate to other aspects of life, including professional careers and family life

As one of the most diverse nations on earth, the United States has a unique potential to be the most innovative and

how will we live together peacefully and productively? Can we find a way to make our multifaceted diversity an asset, economically and socially or will it continue to be our deepest and most painful source of conflict? Crossing The Thinnest Line argues passionately and persuasively for the possibility, power, purpose and payoff of embracing difference. The stakes for the conversation are high and getting higher. Already, 89% of the world's educated population is either female or minority. In less than a generation, the US will become minority majority. The world economy is global and interconnected. Embracing diversity has never been more imperative. With compelling data and powerful, personal stories, Lauren Leader-Chivee looks at challenges and solutions to immigration, education, business, media and politics and inspires us to rise to the challenge.

Over the course of her 35-year career, Deborah has developed insights and lessons learned: from business and policy successes
and failures. Among them: “Establish goals and priorities, but be prepared to zig zag. At least 50 percent of effective communications is listening.” And “You can and should compromise on most things, but never integrity.” Her problem solving
approach—which she outlines with personal stories from business and government—includes: investigate, communicate, activate, and follow up.

For more than four years Leiter served at the heart of terrorism crisis management in the U.S. Government as the Director of the National Counterterrorism Center—the post-9/11 organization created to serve as the hub of intelligence and policy planning for the U.S. counterterrorism community. Over the course of two administrations, Leiter helped lead the U.S. Government’s efforts to respond to repeated crises and high-stakes events, such as al-Qaida’s failed attempt to bring a U.S. airliner down over Detroit on Christmas Day 2009, a failed car bomb attack in Times Square, the tragic shooting at Ft. Hood, and the successful mission that led to the killing of Osama bin Laden. Through examples from these and other events, Leiter shows how principled, thoughtful, visionary, and energetic leadership can carry an organization through crises and—more importantly—can lead to improvements in mission effectiveness that might otherwise be impossible. Leiter’s lessons of motivating and focusing a workforce, working with critical partners and customers, and effecting change apply to a wide range of businesses and organizations well-beyond those involved in combating terrorism or involved in the national security enterprise.

Charlene Li (Exclusively WSB)

Transformations are never easy, and digital transformations are doubly difficult because they involve technology. As innovators and disruptors, we must walk the line between pushing our teams to be agile and change faster, and enabling our organizations to deliver on near-term objectives. Charlene Li, who is writing a book on disruption, has given conference keynotes and led workshops on the topic for Fortune 500 companies. She identifies the three things that should be at the top of your agenda to bring about the kind of disruption and transformation your company needs to thrive in the digital era.

Charlene Li (Exclusively WSB)

Digital technologies have revolutionized relationships, especially between leaders and their teams. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and uncertainty. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals.
 
Charlene Li looks at how organizations manage digital transformations, the leadership required to manage change, and the culture necessary to execute on growth strategies. You’ll learn the art and science of how to listen, share, and engage with your employees and customers in the digital era. She’ll also discuss common objections and concerns among leaders—and how to overcome them.

Martin Lindstrom (Exclusively WSB)

Like it or not, businesses are slowly drifting away from the consumer. Only 1 in 3,000 executives have spent time in the homes of their consumers the last year. Instead of being in touch with the consumer, we’ve become reliant on BIG data — reports, databases, and statistics — in order to understand the emotions of our most important asset.

A cluster of technological forces has changed marketing and branding more in the last 5 years than it changed in the previous 50! Any tools we’ve previously used in order to understand and communicate with consumers is now a relic of the past. But as we’ve come to rely on BIG data, a major vacuum has emerged, blinding businesses, but allowing the opportunity of Small Data to help those who seek it out.

Emerging in its place is a new approach: Small Data. Small Data is what Lindstrom defines as seemingly insignificant consumer observations which completely transform the way businesses are built and run. As he did in his New York Times best seller Buyology, Lindstrom lays out the science for his counterintuitive insights, offering vivid hands-on tools to make brands more effective.

You will learn:

  • Why Big Data no longer stands alone and how your organization should prepare for the next step in data revolution
  • How to read and understand the consumer in a completely different and overlooked manner will lead to a complete turnaround of your company
  • How to balance Big and Small Data in the future, by adding a new dimension to the way you capture, mine, and assess your data
  • Which concrete steps your company should take in order to address this new data evolution

Martin Lindstrom (Exclusively WSB)

We’ve all been there. Your business is struggling, great initiatives are constantly killed, and there’s no sign of hope on the horizon. It’s like every attempt to turn things around fails in bureaucracy, visions killed by fear and budgets so restrictive, there’s no oxygen left in the company for anything.

The siren call of big, dramatic change is seductive—a major advertising campaign, brand makeover or product release. But the reality of how organizations really transform is more complicated, says one of the foremost branding experts in the world, New York Times best-selling author Martin Lindstrom.

In his provocative and entertaining presentation, Lindstrom draws on his experience revitalizing businesses from LEGO to Pepsi, Lowes and Disney, a wealth of social science evidence, and vivid examples from his ground-breaking methodologies. Lindstrom shows that the most effective path to change is through small experiments that reveal larger truths and small wins that cascade to broader transformation.

You will learn:

  • Why conventional ways of building brands are obsolete and are being replaced by transformation and contextual branding
  • How advanced neuroscience can help disrupt people’s “default behaviors” through novelty and surprise
  • How to appeal not just to the consumer’s intellects, but also to their senses
  • How just 2 consumer visits can teach you more about your customers than your past 100 research reports
  • Which steps your company should take in order to get out of a crisis quickly — no matter how big the organization

 

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