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Speeches matching topic Corporate Culture and speakers whose last name begins with L
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Jim Larranaga (Exclusively WSB)

Finding talented, hardworking employees who will uphold the standards of your company is difficult. Coach Larranaga shares his tried-and-true methods for recruiting players and assistant coaches and for creating an environment that keeps them on the job. Larranaga tells audiences about his 8 C’s—character, competitiveness, competence, consistency, cohesiveness, commitment, communication and confidence—which are the foundation for selecting a winning staff and team and developing a championship-caliber program. Audiences will learn:

  • How to develop a program that will elevate their organization’s performance to the highest level
  • Where to find talented employees
  • How to build a winning, dedicated staff

A key part of talent management in today’s business, academic and business environment is improving policies for diversity and inclusion. Why? All organizations are in a war for talent and need to recruit from the widest pool possible of qualified individuals to join their ranks. All organizations also seek innovation, which in large part stems from diversity of thought. Deborah outlines the business case for diversity and inclusion and offers examples and implementation advice from both her industry and government experience. Deborah can also offer personal experiences on how to achieve a successful work/life balance and how a woman can successfully navigate in a male dominated environment.

In this talk, Pat addresses perhaps the most timeless and elusive topic related to work: job misery. He delivers a message that is as revolutionary as it is shockingly simple. He dismantles the root causes of frustration and anguish at work: anonymity, irrelevance and ‘immeasurement.’ In doing so, he provides managers at all levels with actionable advice about how they can bring fulfillment and meaning to any job in any industry. Whether you’re an executive looking to establish a sustainable competitive advantage around culture, a manager trying to engage and retain your people, or an employee who has almost given up on finding fulfillment in your work, this talk will prove immediately invaluable.

Stew Leonard, Jr. (Exclusively WSB)

Stew Leonard, Jr. shares the secrets of the company that's been called "The Disney of retail". He offers practical, usable ideas to build teams, empower employees, continually innovate and improve quality and establish total dedication of the team to exceeding customer expectations. His management style stresses flawless execution of the fundamentals as the clear, competitive edge. He calls it S.T.E.W.: Satisfy the customer; work together as a Team; strive for Excellence at everything you do; and get the customer to say WOW. This talk is tailored to your needs as Stew speaks with examples that can easily be adapted to any business or industry.

Charlene Li (Exclusively WSB)

Digital technologies have revolutionized relationships, especially between leaders and their teams. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and uncertainty. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals.
 
Charlene Li looks at how organizations manage digital transformations, the leadership required to manage change, and the culture necessary to execute on growth strategies. You’ll learn the art and science of how to listen, share, and engage with your employees and customers in the digital era. She’ll also discuss common objections and concerns among leaders—and how to overcome them.

Martin Lindstrom (Exclusively WSB)

Like it or not, businesses are slowly drifting away from the consumer. Only 1 in 3,000 executives have spent time in the homes of their consumers the last year. Instead of being in touch with the consumer, we’ve become reliant on BIG data — reports, databases, and statistics — in order to understand the emotions of our most important asset.

A cluster of technological forces has changed marketing and branding more in the last 5 years than it changed in the previous 50! Any tools we’ve previously used in order to understand and communicate with consumers is now a relic of the past. But as we’ve come to rely on BIG data, a major vacuum has emerged, blinding businesses, but allowing the opportunity of Small Data to help those who seek it out.

Emerging in its place is a new approach: Small Data. Small Data is what Lindstrom defines as seemingly insignificant consumer observations which completely transform the way businesses are built and run. As he did in his New York Times best seller Buyology, Lindstrom lays out the science for his counterintuitive insights, offering vivid hands-on tools to make brands more effective.

You will learn:

  • Why Big Data no longer stands alone and how your organization should prepare for the next step in data revolution
  • How to read and understand the consumer in a completely different and overlooked manner will lead to a complete turnaround of your company
  • How to balance Big and Small Data in the future, by adding a new dimension to the way you capture, mine, and assess your data
  • Which concrete steps your company should take in order to address this new data evolution

Martin Lindstrom (Exclusively WSB)

We’ve all been there. Your business is struggling, great initiatives are constantly killed, and there’s no sign of hope on the horizon. It’s like every attempt to turn things around fails in bureaucracy, visions killed by fear and budgets so restrictive, there’s no oxygen left in the company for anything.

The siren call of big, dramatic change is seductive—a major advertising campaign, brand makeover or product release. But the reality of how organizations really transform is more complicated, says one of the foremost branding experts in the world, New York Times best-selling author Martin Lindstrom.

In his provocative and entertaining presentation, Lindstrom draws on his experience revitalizing businesses from LEGO to Pepsi, Lowes and Disney, a wealth of social science evidence, and vivid examples from his ground-breaking methodologies. Lindstrom shows that the most effective path to change is through small experiments that reveal larger truths and small wins that cascade to broader transformation.

You will learn:

  • Why conventional ways of building brands are obsolete and are being replaced by transformation and contextual branding
  • How advanced neuroscience can help disrupt people’s “default behaviors” through novelty and surprise
  • How to appeal not just to the consumer’s intellects, but also to their senses
  • How just 2 consumer visits can teach you more about your customers than your past 100 research reports
  • Which steps your company should take in order to get out of a crisis quickly — no matter how big the organization

 

Martin Lindstrom (Exclusively WSB)

In 2015 Martin Lindstrom was hired by NBC’s Today Show to turn around mom-and-pop stores in just 24 hours. Operating under NBC’s News section everything has to be real, no cheating, cutting, or acting. Only one year later, every single business Martin touched has turned into a success story. A near bankrupt food truck turned into a national restaurant chain. A corner store became a national sensation. All based on simple, yet immensely powerful, advice from the world’s #1 branding expert.

The questions Lindstrom always asks — if you only had a marketing budget of $1000 what would you do — are mind-blowing. As are his answers. He takes the audience through a raft of industries, sharing one nugget after another on what to do when a crisis is looming.

Lindstrom's speech is 100% customized to the client. And so is every case. The advice and example Lindstrom shares with his audiences can turn a brand around. A simple turn of the window mannequin’s heads equals to a 4% sales increase. A bump in the floor wakes up shoppers and makes them spend 7% more. A simple headline change can increase online traffic 9%. A simple technique on Instagram can turn your brand into a 'power brand' overnight.

Lindstrom’s advice is surprisingly hands on and applicable to every business.

You will learn:

  • The five simple steps capable of getting your brand out of a crisis
  • Highly unusual techniques to build a power brand from scratch — with almost no budget
  • How to use dimensions of social media few knew was possible
  • How things you’d never think of can jeopardize your business…
  • … or if used to your benefit create a national sensation
  • Why a fresh look at your business is worth more than what a dozen consultants will tell you

As a five-time successful tech entrepreneur and investor in dozens of startups, Josh Linkner has seen thousands of companies loaded with creative buzz and big ideas. How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: The best companies have a systematic process to focus their team’s creativity into practical outputs—something Linkner discovered by founding and building companies that sold collectively for over $200 million. As a professional-level jazz guitarist, Linkner blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. His inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results. You’ll learn to:

  • Use specific techniques to harness your most powerful ideas
  • Apply creativity on a daily basis across all business activities and roles
  • Break free from the three biggest blockers of creativity
  • Apply best practices from the world’s most innovative companies
  • Avoid the five biggest creativity killers
  • Master the three most powerful brainstorming techniques that you’ve never heard of
  • Build a culture that celebrates fresh thinking and embraces new ideas

With disruptive forces assaulting business from every direction, creativity has been labeled the single most important business attribute. To succeed, leaders must be focused on creating a resilient culture where everyone’s engaged; a torrent of innovative ideas needs to flow from every level of the organization. Top leaders then employ a secret weapon: a systematic approach to selecting and launching the ideas that will best drive growth and innovation. Josh Linkner weighs in with a fresh perspective on this critical leadership challenge. A highly successful serial entrepreneur and now a tech investor, Linkner shows leaders how to employ his simple but effective framework to ramp up the creativity and identify/launch ideas that will break through and defy gravity. This presentation will help leaders:

  • Challenge assumptions and conventional wisdom
  • Build courage to foster responsible risk-taking
  • Authentically express your own creativity and tap into the hidden creativity of your team members
  • Develop “everyday creativity” to attack business problems of all sizes
  • Deploy creativity beyond R&D to reimagine processes, drive efficiency and improve operations
  • Uncover fresh approaches for reinvention and growth

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