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Speeches matching topic Information Technology and speakers whose last name begins with L
Showing 1 - 9 of 9 speeches.
Jim Lehrer (Exclusively WSB)

In an up-close-and-personal format, Jim Lehrer sits down for a candid discussion on a wide range of topics including current events around the world, the 21st Century information revolution, the on-going coarsening of public discourse, the state of journalism in America today, the importance of national service and much more. He gives audiences the facts and context for today’s events and helps them to understand the complex and often confusing avalanche of unfiltered news and information that besieges the public each day. A respected journalist renowned for his objectivity, Lehrer enjoys and looks forward to taking questions from the audience about topics and issues of importance to them.

Reflecting on more than two decades in public service and having been deeply involved in the U.S. Government’s national security and intelligence transformation of the past decade, Leiter discusses the ways in which the U.S. Government and the U.S. private sector is—and is not—keeping up with enormous global changes. In particular, Leiter talks about how the rapidly changing dynamics across the Middle East and North Africa, the increasingly dangerous aspects of cyberspace, and the worrisome availability of weapons of mass destruction are often outpacing our ability to address critical national security needs. In addition, Leiter describes how the private sector can help partner with the U.S. Government and foreign nations to address many of these challenges, as well as the ways in which many of our traditional policy, legal, and process solutions are falling short.

Charlene Li (Exclusively WSB)

Transformations are never easy, and digital transformations are doubly difficult because they involve technology. As innovators and disruptors, we must walk the line between pushing our teams to be agile and change faster, and enabling our organizations to deliver on near-term objectives. Charlene Li, who is writing a book on disruption, has given conference keynotes and led workshops on the topic for Fortune 500 companies. She identifies the three things that should be at the top of your agenda to bring about the kind of disruption and transformation your company needs to thrive in the digital era.

Charlene Li (Exclusively WSB)

Digital technologies have revolutionized relationships, especially between leaders and their teams. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and uncertainty. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals.
 
Charlene Li looks at how organizations manage digital transformations, the leadership required to manage change, and the culture necessary to execute on growth strategies. You’ll learn the art and science of how to listen, share, and engage with your employees and customers in the digital era. She’ll also discuss common objections and concerns among leaders—and how to overcome them.

Martin Lindstrom (Exclusively WSB)

Like it or not, businesses are slowly drifting away from the consumer. Only 1 in 3,000 executives have spent time in the homes of their consumers the last year. Instead of being in touch with the consumer, we’ve become reliant on BIG data — reports, databases, and statistics — in order to understand the emotions of our most important asset.

A cluster of technological forces has changed marketing and branding more in the last 5 years than it changed in the previous 50! Any tools we’ve previously used in order to understand and communicate with consumers is now a relic of the past. But as we’ve come to rely on BIG data, a major vacuum has emerged, blinding businesses, but allowing the opportunity of Small Data to help those who seek it out.

Emerging in its place is a new approach: Small Data. Small Data is what Lindstrom defines as seemingly insignificant consumer observations which completely transform the way businesses are built and run. As he did in his New York Times best seller Buyology, Lindstrom lays out the science for his counterintuitive insights, offering vivid hands-on tools to make brands more effective.

You will learn:

  • Why Big Data no longer stands alone and how your organization should prepare for the next step in data revolution
  • How to read and understand the consumer in a completely different and overlooked manner will lead to a complete turnaround of your company
  • How to balance Big and Small Data in the future, by adding a new dimension to the way you capture, mine, and assess your data
  • Which concrete steps your company should take in order to address this new data evolution

Martin Lindstrom (Exclusively WSB)

In a blink of an eye, new technologies come to the force and become the bright, shiny object of the moment. But how can you identify which to pay attention to, and which you can safely can ignore? If you knew everything about tomorrow, what would you do differently today? Few people are as well-equipped to answer this question as Martin Lindstrom.

Lindstrom — who predicted the arrival of Facebook two years ahead of time, described Google’s revenue model 2 years before the search engine revealed it, and pioneered the role of brands on the Internet months after the world wide web went live in 1994 — takes the audience through a fast-paced look into the future before pulling the hand brake and asking the toughest questions of them all.

What should your company do in order to create a future-proof brand and social strategy reflecting the fast changing needs as generation Z and Y push social media to completely new boundaries?

This speech is designed to educate and prepare you for the necessary transformative action. Lindstrom explores underlying technologies that drive trends and create a solid framework arming your organization with a social roadmap for the future.

You will learn:

  • The five surprising steps brands needs to take in order to stay relevant as Old School Social Media transforms
  • Why an average teen takes 17 selfies every morning before they head to school and what this means for your brand
  • How social media has become the new bedroom wall and what it takes for your brand to secure a role on the new digital wall
  • Why the Screenagers have destroyed their bedroom desk and what this fundamental lifestyle change means for every consumer business
  • Why a smart social media strategy is all about establishing transition points in consumer’s lives

Martin Lindstrom (Exclusively WSB)

In 2015 Martin Lindstrom was hired by NBC’s Today Show to turn around mom-and-pop stores in just 24 hours. Operating under NBC’s News section everything has to be real, no cheating, cutting, or acting. Only one year later, every single business Martin touched has turned into a success story. A near bankrupt food truck turned into a national restaurant chain. A corner store became a national sensation. All based on simple, yet immensely powerful, advice from the world’s #1 branding expert.

The questions Lindstrom always asks — if you only had a marketing budget of $1000 what would you do — are mind-blowing. As are his answers. He takes the audience through a raft of industries, sharing one nugget after another on what to do when a crisis is looming.

Lindstrom's speech is 100% customized to the client. And so is every case. The advice and example Lindstrom shares with his audiences can turn a brand around. A simple turn of the window mannequin’s heads equals to a 4% sales increase. A bump in the floor wakes up shoppers and makes them spend 7% more. A simple headline change can increase online traffic 9%. A simple technique on Instagram can turn your brand into a 'power brand' overnight.

Lindstrom’s advice is surprisingly hands on and applicable to every business.

You will learn:

  • The five simple steps capable of getting your brand out of a crisis
  • Highly unusual techniques to build a power brand from scratch — with almost no budget
  • How to use dimensions of social media few knew was possible
  • How things you’d never think of can jeopardize your business…
  • … or if used to your benefit create a national sensation
  • Why a fresh look at your business is worth more than what a dozen consultants will tell you

Big data is changing everything from content development to culture itself. Matthew Luhn, a 20 year Pixar story veteran will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out and beyond. Matthew’s experience and insight will empower and inspire publishers, advertisers and innovators on how to forge stronger, more meaningful connections with consumers.

Silicon Valley venture capitalists have a name for start-ups that achieve a valuation of more than $1 billion. They’re called “unicorns.” These hard-charging young companies generate massive wealth for investors – and they do it by wreaking havoc on bigger, more established rivals.

How do these Davids outcompete the Goliaths? What’s in their DNA that makes them special? What can we learn from them? Veteran tech journalist Dan Lyons reckoned the best way to crack the unicorn code was to work for one of these companies and experience start-up culture firsthand. This is a heartfelt talk about reinvention, innovation, and creativity, as well as a guide for how to survive – and even thrive – in an era of chaos and change.

Showing 1 - 9 of 9 speeches.
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