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José Andrés (Exclusively WSB)

Described by The Wall Street Journal as “a force of nature, the Energizer Bunny, the Tasmanian devil, and Luke Skywalker,” José Andrés is not your typical “chef” by any stretch of the imagination. As a man with 13 restaurants; numerous prestigious accolades, including the James Beard Award for Outstanding Chef in America, the highest honor in the U.S. restaurant industry; owner of ThinkFoodGroup, a company with 800 employees and an annual revenue of $75 million; a sought-after TV icon; a political activist; and a professor at Harvard, Andrés’s secret to success is evident in his being so passionate about creativity and innovation that he has no problem rolling up his sleeves and doing the heavy lifting himself. In a presentation chock-full of edge-of-your-seat anecdotes, Andrés proves that a culture of innovation and creativity not only leads to personal success, but also a better tomorrow for all.

The Gallup Organization states that 70 percent of human decision-making is emotional and 30 percent is rational. When buyers emotionally connect with a brand, they buy more, pay a higher margin, and tell others about their experience. It is imperative for sales professionals to stop selling and start connecting. When they sell, that’s a transaction. However, when they connect, a relationship is created for the life of the brand.

This shift in selling has tremendous upside potential as organizations experience disruptive market forces, a change in client needs, and unseen economic headwinds. Sales professionals who intend to grow market share by acquiring new customers and increasing margins from existing customers must examine their sales edge.

Upon completion of this session, your sales team will be inspired to:

  • Shift from selling to live to living to sell by creating a personal brand that attracts new opportunities and establishes credibility in the marketplace;
  • Shift from telling customers about features and benefits to asking high-grade questions that unearth other potential opportunities; and
  • Shift from just selling a service to fulfilling the customer’s wants and needs including how to set up internal team members for success by providing a seamless and consistent customer experience.

Customers who have a great experience with a company are 9x more likely to recommend them, 8x more likely to trust them, and 7x more likely to forgive their mistakes and to buy from them again.

94% of customers who have a low-effort service experience will buy from the same company again.

85% of buyers will pay more for a customer experience, but only 1% believe that vendors consistently meet their expectations.

Be inspired to create a simple and consistent customer interaction that produces loyalty, referrals, and higher revenue. Simon’s wisdom and expertise enabled an Orlando-based healthcare system to be acquired and a division of a hospitality company to be ranked #1 for customer service by Expedia.com.

His team also custom-designed a full-cay customer experience program for Boston Consulting Group entitled "Platinum Service with a Brilliant Touch."

Participants will have the following takeaways:

  • ? Accept personal responsibility for delivering exceptional service; do the right thing for customers not because one has to but because one wants to;
  • ? Become creative, innovative, and proactive in anticipating and satisfying customer needs;
  • ? Use the SPARK model for Branding the Moment through platinum service; and
  • ? Velcro your brand to your customers by focusing on meaningful personal connections rather than stale customer interactions.

When Ben Baldanza became the CEO of Spirit Airlines in 2006, the airline had cumulatively lost $350 million dollars since its inception and was quickly running out of cash. Based on a rigorous review of the business and the opportunities available, Spirit embarked on a major transformation that made it the most financially successful airline of the last decade while creating a robust growth profile.

Former CEO, Ben Baldanza shares lessons learned from this transformation and how other businesses can lead their companies to success.

 

 

 

Ever wonder how plane ticket prices are set? Or why some airlines charge higher baggage fees than others?

With over 30 years of experience in the commercial airline industry, Ben Baldanza gives audiences an inside look at how airlines really work!

Fiercely competitive and focused on connecting clients with the right audience, Joel Benenson relays key lessons learned from presidential campaigns and while serving as a consultant to top American companies and CEOs, including Procter & Gamble’s A.G. Lafley, General Electric’s Jack Welch and AOL’s Bob Pittman. In this engaging, dynamic and informative presentation, Benenson shares with your audience what the corporate boardroom can learn from the campaign war room—and what they shouldn’t, such as:

  • How to leverage strengths, inoculate weaknesses, and identify the fault lines that shape consumers’ decision frames so your messages connect more with key audiences
  • How to set yourself apart, and the tools you need to understand your unique competitive framework
  • What it takes to frame questions to your audience so that your brand is the only answer

In launching DonorsChoose.org out of his Bronx classroom, Charles Best pioneered the crowd-funding movement. Today, teachers at half of all the public schools in America have created project requests on DonorsChoose.org, and more than a million people have donated $200 million.

That scale of growth has spurred Charles and his team to tap the power of both crowdfunding and crowdsourcing, making DonorsChoose.org the first charity ever named to Fast Company’s list of the “50 Most Innovative Companies in the World.”  Charles explains how the DonorsChoose.org team has:

  • Opened up a mountain of data so that people can discover what schools most need and which teaching topics are trending, inspiring hundreds of web developers to build apps that engage the public in public schools.
  • Crowdsourced many aspects of integrity assurance and quality control, a shift that has delivered huge productivity gains as well as cost savings.
  • Turned DonorsChoose.org into a platform that companies like Google, Facebook, Starbucks, and Chevron are using to do cause marketing, to engage their customers and employees in philanthropy, and to “do well by doing good.”

Charles concludes by giving everyone a DonorsChoose.org gift card (underwritten by his speaker’s fee) to spend on a classroom project of their choice.

Agility and adaptability are no longer enough! Accurately anticipating customers changing needs, as well as technological changes, provides the biggest advantage. In times of unprecedented change and uncertainty, we need to ask ourselves what are we certain about? Strategies based on uncertainty equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results. Strategic foresight is based on the new science of certainty that will take your vision to a new actionable level by identifying the events that will happen in the future. Mastering these capabilities will position your organization to be the disruptor instead of being the disrupted.

Over the past three decades, New York Times best-selling author Daniel Burrus has established a worldwide reputation as a visionary thought leader for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying hard trends from soft trends, and linear changes from cyclical changes, attendees learn how to anticipate and capitalize on new opportunities, as well as predict problems, long before they happen. In addition, they will learn how to use the new tools and rules of leadership to accelerate profitable growth.

Daniel Burrus’ influence is highly regarded in business, innovation, and leadership worldwide. He has authored six books including The New York Times and Wall Street Journal best seller Flash Foresight, and has delivered over 2,700 keynote speeches. Daniel is one of the most influential leaders on LinkedIn and has over a million readers of his weekly blogs. He is a strategic advisor to executives from many of the Fortune 500 and has founded and managed six businesses, three of which were national leaders in the U.S. within the first year.

Everyone’s retirement clock has been reset as a result of the recession. But highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals.

This presentation will explore: Why financial “peace of mind” has become far more important than “wealth” in the new American dream. How women’s rising financial power is transforming their attitudes and behavior toward money, their family dynamics and the field of retirement planning. How the adult lifestage demands of eldercare, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding. We’ll also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement “wildcards” that could shatter their dreams.

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

  • CAPITALIZING ON CUT THROUGH – how to stand out in a saturated market
  • YOUR PERSONAL BRAND – how everything about your first impression counts
  • EXPERIENTIAL DRIVERS – creating employee, team and consumer experiences that people shout about
  • EFFECTIVE INNOVATION – taking existing genius and growing it!

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