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Speeches matching topic Social Media/New Media and speakers whose last name begins with P
Showing 1 - 6 of 6 speeches.

America’s swiftly changing demographic and technological landscapes will affect our politics, businesses and culture dramatically over the coming decades. David Plouffe shares with audiences the trajectory we are on, discusses how to adapt strategies and tactics to meet the reality of today, and projects new changes and advancements in the coming years.

Every year—or even every month—brings new changes in technology and consumer and voter behavior. Delivering a consistent message to your target audience is harder today, even though there are a plethora of new avenues to reach people. David Plouffe reveals how both of the Obama campaigns and the White House leveraged each medium to maximum effect, and forecasts how the media landscape is likely to further change in the months and years ahead, and how organizations must be prepared to stay ahead of the curve.

Data increasingly plays a key role in politics, business and organizations across the world. David Plouffe discusses how the Obama campaign used data as never before to win an election in a tough environment. Data is, of course, available to everyone. Plouffe discusses how to integrate data throughout the organization, ensure that it is understood by decision makers and impacts all decisions, some of the tensions between modern data and traditional research, and how to blend the two. There is still an art to strategy and the tactics that flow from them, but increasingly, it is the science that leads the way.

History does repeat itself. Most major breakthroughs of the last century have been celebrated first by the consumers that benefit, and often scorned by the companies and regulators that wanted to protect the status quo. Academics refer to game-changing ideas as “disruptive innovation.” David Plouffe calls it “simple progress.” Having been at the forefront of the social media revolution with President Obama’s historic first campaign, Plouffe now assists Uber to spearhead reforms and strategies that will enable companies representing all industries to innovate and grasp opportunities that would otherwise be restricted by outdated rules and monopoly preservation. During his presentation, Plouffe explores the disruption happening all around us, the key ingredients for success and what other industries and areas are ripe for massive change. Any organization sensing that it possesses a greater potential for growth can benefit from his insight into the intersection of opportunity, what the customer demands, competition and innovation. Being on the front lines of new innovations in politics and business, Plouffe’s insights and rich stories will be of an interest to any organization—academic, private and non-profit—that is trying to change and not be the victim of massive disruption.

A decade and a half ago, when Marc Prensky coined the terms “digital natives” and “digital immigrants,” there was no Facebook, no Twitter, no Instagram, not even You Tube!  And yet the huge cultural and attitudinal changes to come were already being perceived by him. Today, many of these changes are recognized by all—although not always as helpful. But, says Prensky, not only are most of them positive, there are many more dramatic positive changes to come. In this original perceptive talk, Prensky shows just how much the world’s culture and context are in rapid flux because of technology, and how the concept of digital natives has evolved to be more a cultural one than a technological one. Prensky offers new perspectives on our complex and rapidly changing technology and times, and helps audiences explore and understand how digital natives—and all of us—can, and should, be adapting for the future.

Most see today’s digital technology as a useful—but optional—tool in their lives. Marc Prensky argues the opposite—that technology is now required, and that turning it off makes us lesser human beings. The reason, he says, is that technology is now an extension of our minds. Although we are long accustomed to having our bodies extended by technology (think clothing and transportation), it is now the brain’s turn, and this new territory is unfamiliar to everyone. Prensky helps audiences understand how and why the same technology that is scaring many in the older, pre-Internet generations to death is also greatly empowering and exciting today’s youth. In this counterintuitive and mind-expanding talk, Prensky illustrates how technology is expanding our minds in both a physical and metaphorical sense, and how our expanded minds are changing society in more profound ways than many realize.

Showing 1 - 6 of 6 speeches.
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