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Speeches matching topic Big Data and speakers whose last name begins with L
Showing 1 - 3 of 3 speeches.

Like it or not, businesses are slowly drifting away from the consumer. Only 1 in 3,000 executives have spent time in the homes of their consumers the last year. Instead of being in touch with the consumer, we’ve become reliant on BIG data — reports, databases, and statistics — in order to understand the emotions of our most important asset.

A cluster of technological forces has changed marketing and branding more in the last 5 years than it changed in the previous 50! Any tools we’ve previously used in order to understand and communicate with consumers is now a relic of the past. But as we’ve come to rely on BIG data, a major vacuum has emerged, blinding businesses, but allowing the opportunity of Small Data to help those who seek it out.

Emerging in its place is a new approach: Small Data. Small Data is what Lindstrom defines as seemingly insignificant consumer observations which completely transform the way businesses are built and run. As he did in his New York Times best seller Buyology, Lindstrom lays out the science for his counterintuitive insights, offering vivid hands-on tools to make brands more effective.

You will learn:

  • Why Big Data no longer stands alone and how your organization should prepare for the next step in data revolution
  • How to read and understand the consumer in a completely different and overlooked manner will lead to a complete turnaround of your company
  • How to balance Big and Small Data in the future, by adding a new dimension to the way you capture, mine, and assess your data
  • Which concrete steps your company should take in order to address this new data evolution

A murder scene would be worth little if the ability to analyze DNA didn't exist. A hair, a finger print, or a piece of fingernail reveals a lot about your identity. But did you know that all of us also leave behind tiny emotional DNA? The way we place our shoes, stock our fridge, hang our paintings or even use our toilet paper is all emotional DNA. All this Small Data, seemingly insignificant observations, reveal an astounding glimpse into who we really are, our true personalities exposed. Small Data reveals if you are an extrovert, self-confident, shy about your lack of education, or have conflicts with your partner. Small Data can even determine the future of an entire company.

As the business world becomes paralyzed with the gravity of Big Data, a new mining method identifies correlations in masses of data. Lindstrom introduces what he defines as a long-needed counter balance. Since 2005, Lindstrom has lived in more than 2,000 homes across some 77 countries. His mission? To identify and pick up Small Data — to understand the causation — the true reason why we do what we do.

Astonishing sometimes, provocative always, Lindstrom reveals the seismic shifts transforming our culture as social media and connectivity penetrates our lives every minute we’re awake. He backs up his insight with astounding observations made from consumer homes across the world — including thought provoking pictures and powerful videos. Besides discovering surprising dimensions about themselves, spell-bound audiences go away with more than powerful insight into the consumer of tomorrow. Most importantly, they acquire the tools to decipher and decode what’s coming their way.

You will learn:

  • One single observation made across thousands of homes that still hasn’t been discovered by brands — and the consequences once it's discovered
  • Why brands are about to witness their biggest mistake for decades — and what they must do to avoid it
  • How seemingly insignificant consumer observations can make or break the future of a brand
  • Why Social Media has taken a completely new role behind closed doors in the homes of consumers
  • Surprising insights into your own life and why what you do in private is pretty common across the world — what does this tell about you?
  • 5 ways to frame your brand messages for maximum influence

Big data is changing everything from content development to culture itself. Matthew Luhn, a 20 year Pixar story veteran will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out and beyond. Matthew’s experience and insight will empower and inspire publishers, advertisers and innovators on how to forge stronger, more meaningful connections with consumers.

Showing 1 - 3 of 3 speeches.
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