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Speeches matching topic Design
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This combines the biographies of some of Ken’s most fascinating subjects, including Thomas Jefferson, Lewis and Clark, Frank Lloyd Wright, Elizabeth Cady Stanton and Susan B. Anthony, and Mark Twain. He shares how biography works, and gives insight into the storytelling process. No clips.

Mom always told us not to talk to strangers, but are there really any strangers today? Five years ago it was unthinkable to flag down a random car and hop in for a ride, but today, with the use of technology, we don’t hesitate in sharing rides with people we don’t know. We are willing to hire a handyman through an app, such as TaskRabbit, and we are renting out rooms in our own houses to people we’ve never met before. How did the sharing economy begin and what will it evolve to next? In this dynamic speech, Busque will share her story of starting TaskRabbit and why 2008 was a pinnacle for the beginning of the sharing economy. Over the last 8 years, this new trend has evolved into mainstream adoption and continues to grow and scale in new ways that are changing the future of work. Busque will explore how businesses, large and small, will need to evolve to support this new fragmented workforce, and how, despite the skeptics, providing more flexibility and entrepreneurship in our work environments will drive innovation, support diversity, and ultimately translate to stronger, longer lasting companies.

For the past 30 years, the field of technology design has been on an industry-wide march toward more seamless experiences, more delightful products, more leverage over the world around us. Look at our computers: beige and boxy desktop machines gave way to bright and colorful iMacs, which gave way to sleek and sexy laptops, which gave way to addictively touchable smartphones. It's hard not to look back at this timeline and see it as a great story of human progress; we have created a world where beautifully constructed tech is more powerful and more accessible than ever before. It is also more consistent. That's why all smartphones now look basically the same—gleaming black glass with handsomely cambered edges. Google, Apple, and Microsoft all use clean, sans-serif typefaces in their respective software. After years of experimentation, we have figured out what people like and settled on some rules. Today is an important and exciting moment in the design of our technologies. We have figured out the rules of creating sleek sophistication. We know, more or less, how to get it right. Now, we need a shift in perspective that allows us to move forward. Scott Dadich calls this shift “The Wrong Theory”, and in a fascinating and provocative presentation argues that the future of design is centered in making decisions counter to widely accepted convention.

In this presentation, Dadich discusses in detail the new discipline of “experience design.” We're entering a new era, one in which designers create experiences centering not only on physical objects but on the fabric of digital information that surrounds us. That's the next great challenge for design: weaving the threads of time, of technology, information, and access seamlessly and elegantly into our everyday lives. When a social network automatically checks us into a location, or cashiers can suggest new products based on our purchase history, or our connected TV calls up our favorite shows when we walk into the living room, it may seem like magic. But these are carefully designed experiences, they simply appear invisible.

Since the launch of the EyeWriter and Not Impossible Foundation, Mick Ebeling has passionately studied the concept of “impossible.” All the modern conveniences we see around us were once considered impossible by people who didn’t know any better. Synthetic fabrics, cell phones, and digital watches (not to mention cars and computers) were all figments of the imagination until inspiration met execution and the impossible became a reality. In this talk, Ebeling dives deeper into “impossible,” the underlying psychological effects it has on an organization, and how to overcome “impossible” so true innovation can take place.

There are many things in the universe that exist, but cannot be seen with human eyes. This applies to the physical world as well as it does to politics, your business or your personal future. These thoughts have made an impact on Dan Goods life and work. Dan will share his remarkable artwork that brings you closer to an invisible world you never knew, while at the same time sharing his personal story of creating a career that did not formerly exist. With humor and grace, Dan distills complex and weighty concepts into stories that can be universally understood. Through his presentation, you will see that sometimes new technology is needed to see the invisible, but sometimes you just need a new perspective.

Christie Hefner, an accomplished creative executive who has worked with iconic lifestyle brands like Playboy and Canyon Ranch, and now advises HATCHBEAUTY, is the first to admit that the term “brand” is not only overused, but also incorrectly used. United is an airline, but Virgin is a brand. Why? Hefner, who worked to develop the valuable intersection of credible health and wellness and spa pampering, or lifestyle, under the Canyon Ranch umbrella, is a bona fide brand guru. Whether a brand is top of mind in the market, or simply packs a powerful emotional punch, Hefner offers strategies to extend and leverage a brand so that it both adds to the brand bank and supports the appeal of the core brand. She charts the relationship of social media and brand management and explains the integral role branding plays in issues of corporate responsibility and trust. Calling on her varied experiences with intellectual property, reputation, risk and social responsibility, Hefner delivers a comprehensive guide to brand management that is as exciting for audiences to follow (Netflix vs. Amazon vs. Apple) as its strategies are easy to implement.

Walter Isaacson (Exclusively WSB)

Based on his best-selling book, Steve Jobs, Isaacson shares with audiences the riveting story of the roller-coaster life and intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the 21st century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Isaacson takes audiences on the journey over the past two years in writing the book and the story about the man himself which is instructive and cautionary, filled with lessons about innovation, character, leadership and values. Jobs put nothing off limits for Isaacson when working on the book, encouraging the people he knew to speak honestly, and  speaks candidly himself, sometimes brutally so, about the people he worked with and competed against. His friends, foes and colleagues provided Isaacson an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry and compulsion for control that shaped Jobs’ approach to business and the innovative products that resulted.

What do goat milk, spiders, and fishing lines have in common? Fiber optics and concrete? Ant hills and architecture? Most of us would assume nothing. But out of each of these seemingly random combinations have come radical innovations that have created whole new fields. In this talk, Frans Johansson takes us on a fascinating journey to The Intersection™—a place where ideas from different fields and cultures meet and collide, ultimately igniting an explosion of extraordinary new innovations. Through the Medici principles of innovation, see how companies become global leaders; how products and services yield huge margins; and how the most unlikely of people have outdone the experts in their own fields.

Martin Lindstrom (Exclusively WSB)

We’ve all been there. Your business is struggling, great initiatives are constantly killed, and there’s no sign of hope on the horizon. It’s like every attempt to turn things around fails in bureaucracy, visions killed by fear and budgets so restrictive, there’s no oxygen left in the company for anything.

The siren call of big, dramatic change is seductive—a major advertising campaign, brand makeover or product release. But the reality of how organizations really transform is more complicated, says one of the foremost branding experts in the world, New York Times best-selling author Martin Lindstrom.

In his provocative and entertaining presentation, Lindstrom draws on his experience revitalizing businesses from LEGO to Pepsi, Lowes and Disney, a wealth of social science evidence, and vivid examples from his ground-breaking methodologies. Lindstrom shows that the most effective path to change is through small experiments that reveal larger truths and small wins that cascade to broader transformation.

You will learn:

  • Why conventional ways of building brands are obsolete and are being replaced by transformation and contextual branding
  • How advanced neuroscience can help disrupt people’s “default behaviors” through novelty and surprise
  • How to appeal not just to the consumer’s intellects, but also to their senses
  • How just 2 consumer visits can teach you more about your customers than your past 100 research reports
  • Which steps your company should take in order to get out of a crisis quickly — no matter how big the organization

 

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