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Speeches matching topic Creativity and speakers whose last name begins with L
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In a globalized world innovation is more than finding a boy genius.  Where there is a collision of diverse individuals and leaders who know how support them, breakthrough market insight and innovations can thrive.

In this thought-provoking presentation, you will learn:

  • What we have to lose
  • An (un)level playing field
  • The diverse marketplace
  • Acquired diversity
  • How diversity drives growth and innovation

Martin Lindstrom (Exclusively WSB)

We’ve all been there. Your business is struggling, great initiatives are constantly killed, and there’s no sign of hope on the horizon. It’s like every attempt to turn things around fails in bureaucracy, visions killed by fear and budgets so restrictive, there’s no oxygen left in the company for anything.

The siren call of big, dramatic change is seductive—a major advertising campaign, brand makeover or product release. But the reality of how organizations really transform is more complicated, says one of the foremost branding experts in the world, New York Times best-selling author Martin Lindstrom.

In his provocative and entertaining presentation, Lindstrom draws on his experience revitalizing businesses from LEGO to Pepsi, Lowes and Disney, a wealth of social science evidence, and vivid examples from his ground-breaking methodologies. Lindstrom shows that the most effective path to change is through small experiments that reveal larger truths and small wins that cascade to broader transformation.

You will learn:

  • Why conventional ways of building brands are obsolete and are being replaced by transformation and contextual branding
  • How advanced neuroscience can help disrupt people’s “default behaviors” through novelty and surprise
  • How to appeal not just to the consumer’s intellects, but also to their senses
  • How just 2 consumer visits can teach you more about your customers than your past 100 research reports
  • Which steps your company should take in order to get out of a crisis quickly — no matter how big the organization

 

Martin Lindstrom (Exclusively WSB)

In 2015 Martin Lindstrom was hired by NBC’s Today Show to turn around mom-and-pop stores in just 24 hours. Operating under NBC’s News section everything has to be real, no cheating, cutting, or acting. Only one year later, every single business Martin touched has turned into a success story. A near bankrupt food truck turned into a national restaurant chain. A corner store became a national sensation. All based on simple, yet immensely powerful, advice from the world’s #1 branding expert.

The questions Lindstrom always asks — if you only had a marketing budget of $1000 what would you do — are mind-blowing. As are his answers. He takes the audience through a raft of industries, sharing one nugget after another on what to do when a crisis is looming.

Lindstrom's speech is 100% customized to the client. And so is every case. The advice and example Lindstrom shares with his audiences can turn a brand around. A simple turn of the window mannequin’s heads equals to a 4% sales increase. A bump in the floor wakes up shoppers and makes them spend 7% more. A simple headline change can increase online traffic 9%. A simple technique on Instagram can turn your brand into a 'power brand' overnight.

Lindstrom’s advice is surprisingly hands on and applicable to every business.

You will learn:

  • The five simple steps capable of getting your brand out of a crisis
  • Highly unusual techniques to build a power brand from scratch — with almost no budget
  • How to use dimensions of social media few knew was possible
  • How things you’d never think of can jeopardize your business…
  • … or if used to your benefit create a national sensation
  • Why a fresh look at your business is worth more than what a dozen consultants will tell you

As a five-time successful tech entrepreneur and investor in dozens of startups, Josh Linkner has seen thousands of companies loaded with creative buzz and big ideas. How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: The best companies have a systematic process to focus their team’s creativity into practical outputs—something Linkner discovered by founding and building companies that sold collectively for over $200 million. As a professional-level jazz guitarist, Linkner blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. His inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results. You’ll learn to:

  • Use specific techniques to harness your most powerful ideas
  • Apply creativity on a daily basis across all business activities and roles
  • Break free from the three biggest blockers of creativity
  • Apply best practices from the world’s most innovative companies
  • Avoid the five biggest creativity killers
  • Master the three most powerful brainstorming techniques that you’ve never heard of
  • Build a culture that celebrates fresh thinking and embraces new ideas

With disruptive forces assaulting business from every direction, creativity has been labeled the single most important business attribute. To succeed, leaders must be focused on creating a resilient culture where everyone’s engaged; a torrent of innovative ideas needs to flow from every level of the organization. Top leaders then employ a secret weapon: a systematic approach to selecting and launching the ideas that will best drive growth and innovation. Josh Linkner weighs in with a fresh perspective on this critical leadership challenge. A highly successful serial entrepreneur and now a tech investor, Linkner shows leaders how to employ his simple but effective framework to ramp up the creativity and identify/launch ideas that will break through and defy gravity. This presentation will help leaders:

  • Challenge assumptions and conventional wisdom
  • Build courage to foster responsible risk-taking
  • Authentically express your own creativity and tap into the hidden creativity of your team members
  • Develop “everyday creativity” to attack business problems of all sizes
  • Deploy creativity beyond R&D to reimagine processes, drive efficiency and improve operations
  • Uncover fresh approaches for reinvention and growth

Be prepared to be amazed. Josh Linkner, a jazz guitarist since age 13, credits a musical background for giving him a different way of looking at business. In this stunning interactive presentation, a live jazz performance by Linkner and his band is woven with stimulating dialogue. You’ll actually hear, through their music, fresh ways to unleash your organization’s creative mojo. In jazz, 99% of the notes are improvised and created in real time. Yet it’s the structure of a jazz combo—not the inherent talent of individual musicians—that allows for such breathtaking creative expression. In today’s business landscape of dizzying speed, exponential complexity and ruthless competition, we can no longer just play the notes on the written page. You will learn powerful lessons inspired by jazz musicians (aka “real-time innovators”) to help you:

  • Develop your own ability to improvise, no matter what job title you hold
  • Establish team dynamics that foster creative thinking and risk-taking
  • Uncover fresh approaches to previously unchallenged assumptions
  • Break free from traditional thinking and uncover vast new possibilities
  • Learn five secret techniques used by jazz musicians to foster creativity, which can easily be adapted to your own organization
  • Expand your ability to deal with ambiguity and recover from setbacks

Detroit’s fight back from the brink is an inspiring tale of resilience told firsthand by Josh Linkner whose grit and passion are playing a critical role in the city’s revitalization. Linkner is a driving force in Detroit’s comeback; among his many honors—“Detroit Executive of the Year,” the region’s “CEO of the Year” and “Michiganian of the Year.” As the CEO of Detroit Venture Partners, he is helping the city he loves rise from the ashes and reconnect to its entrepreneurial and technological roots. Linkner’s heartfelt talk energizes audiences with the power of possibility. It’s also a cautionary tale of how Detroit, once a birthplace of innovation and a vibrant city, succumbed to the evil forces of protectionism, blame and bureaucracy. The lessons in this powerful comeback story—still in progress—help you:

  • Understand the four most common reasons organizations decay
  • Connect the dots between urban renewal and business reinvention, and learn how to apply the same approaches to your own organization
  • Embrace the five unexpected lessons of underdogs and learn to fight out of seemingly impossible situations
  • Gain inside perspective from the passionate leaders who are leading Detroit’s courageous turnaround
  • Uncover best practices from “street fighter” mentality—on scrappiness, determination, resilience and conquering adversity

Performing jazz guitar at a professional level for over 30 years, Josh Linkner often incorporates live music into his keynote presentations. Using live jazz music as a metaphor for innovation, this interactive session is both memorable and impactful. In addition to his own live musical performance, Linkner will hire two local musicians (upright bass and drums) to accompany him. The upcharge covers the cost of musicians, equipment, coordination and all related details.    

Picture this... the musicians will be on stage when Linkner is introduced. As he takes the stage, he grabs his guitar and jumps right into a brief, attention-getting live jazz work. Next, Linkner will ask the musicians to have a seat in the audience while he delivers a high-impact business innovation talk. For the last 20 minutes of the time slot, he brings the musicians back on stage and helps the audience see their own business challenges through the lens of a jazz musician. The session’s finale has the audience helping to compose a song in real time. To help perform the new composition, Linkner invites three audience members to jam with the band (he supplies percussion instruments and some costume flair). In addition to being highly entertaining, the audience gains a hands-on perspective on risk-taking, real-time innovation, collaboration and improvisation. The experience is rich and engaging, leaving audience members a memorable framework for driving results and crafting innovative solutions to real-world problems.

Walt Disney had it right all those years ago ... "it's a small world after all." And guess what? It's getting even smaller! Mobility and greater access to multicultural markets is heralding in exciting, new opportunities for organizations willing to raise their diversity 10.  In this powerful and cutting edge presentation, Doug shows that even for organizations not selling globally, the face of the customer is changing.  Gone are the days of managing, or marketing, to a homogeneous group.  Customer groups, employees, channel partners, and shareholders now represent different cultures, generations, and ways of thinking.  Organizations must adjust, adapt or perish when battling for market share.

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.

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