

Speech Topics
Managing Through Tough Times
It is said that anyone can manage through good times. But, when the going gets tough, executives are tested. With market turbulence a recurring feature of the global economy, knowing how to lead at moments of volatility is 21st century required executive skill. In her latest book, The Test, Margaret Heffernan studied companies that endured the shock, uncertainty and recession that followed 9-11 tracking their business progress until the end of 2004. Why did some companies weather these storms so much better than others? What did they have in common? What kind of leadership proved enduring and which produced survival, but at too high a cost?
From this presentation you will learn:
- The tradeoffs and priorities that produced not just survival but success
-How to manage the uncertainties of the workforce
- The value of forecasting, planning and focus
The Entrepreneurial Corporation
As corporations grow larger and more institutional, they often lose the entrepreneurial spark that first made them great. Innovation takes longer and provokes more conflict. A company's age may make it harder to attract the bright young minds that drive innovation. And the lure of entrepreneurship itself, as a lifestyle, can tempt the most talented out of established companies. On all fronts established businesses have to compete with entrepreneurs for innovation, ideas, talent and respect. But Margaret Heffernan, five-time CEO and author, entrepreneur and corporate executive, argues that entrepreneurship has nothing to do with age. It is a state of mind which any business - large or small, young or old - must adopt to stay competitive.
In this presentation, you will learn:
-What makes a company entrepreneurial - and what gets in its way
-How to identify and develop entrepreneurial executives
-How to build an entrepreneurial culture
The New Work
The work population is changing. Executives (both male and female) raised by working mothers have different expectations of life and work. High achievers want a thriving career and a rich home life. What new opportunities does this present for business? How does it change traditional career paths? What opportunities does it present to companies and to individuals to stand out from the crowd? What new business models, patterns and processes will enable winning companies to keep their executives creative, competitive and effective? CEO Margaret Heffernan has managed hundreds of dynamic, ambitious employees. She has interviewed even more for her forthcoming book. As work becomes one of many priorities, how can companies and organizations change to remain competitive?
In this presentation, you will learn:
-What is changing the role of work in the hearts and minds of executives
- How business can respond to these changes to keep their best talent
- What mental models most inspire high achievers
-Which rewards count for everyone
- How to avert the "what's in it for me?" mindset
The Whole Life
The old divisions - wife at home, husband at work - don't work any more because they're not economically viable and discount the aspirations of women. How to balance personal life with work remains a chronic challenge employees face. CEO, parent, board member and writer, Margaret Heffernan examines strategies devised by companies and employees to ensure they achieve balance.
In this presentation, you will learn
-How being a parent can help your career
-How to think about family and career planning
-How to stay sane when your time is overbooked 100%
Herding Cats: How to build and retain great teams
Great teams are essential to business competitiveness and innovation. But it can seem that leading teams has never been harder. Generational, gender, social and ethnic differences add up to workplace complexities that must not be ignored in a successful corporate culture. Smart employees have more choices than ever and a value-rich environment is a top priority when employees choose a work place. Margaret Heffernan, CEO and author, has managed diverse teams around the world and studied best practice in a wide variety of industries.
In this presentation, you will learn:
-The different values and goals of four generations
-Differing communication styles and needs of across the generations
-New research on work/life balance demands for men and women
- How managing diverse teams pays dividends in customer relationships too
Resilience
Recent history has proven that volatility is here to stay. There are some companies, however, that don't just survive but often flourish during turbulent times. How do they do it? What decisions might your company make during tough times that would position you well when the economy recovers? Why do some companies do so well even as competitors all around them are struggling? Margaret Heffernan has studied companies that endured the shock, uncertainty and recession that followed September 11, tracking their business progress until the end of 2004. Why did some companies weather these storms so much better than others? What did they have in common? What kind of leadership proved enduring, and which produced survival, but at too high a cost? Heffernan profiles a series of companies that, despite recession and external crises, have overcome economic downturns and sector stagnation. In this presentation you will learn:
- What to pay attention to and what to ignore
- How to keep employees motivated
- Where to find new markets and get ahead as other fall behind

About Margaret Heffernan
Entrepreneur and talent expert Margaret Heffernan understands from experience the demands on business’ leaders and followers.
The war to attract talent rages on at precisely the moment when the work population is changing. Those companies willing to cater to the needs of a highly creative, energetic, driven working population will win. Those who don't—won't. Margaret Heffernan shows organizations what business models, patterns and processes will attract—and keep—the best people for a corporate culture with a distinct competitive advantage. Heffernan, who has served as CEO of three multinational companies and provides consulting services to several Fortune 100 companies, shows audiences the value of allowing their people to “take their whole selves to work”—and how that transforms the culture of work in the process. A prolific author, her book Willful Blindness (Early 2011) explores the psychological, social and organizational ways that people—and businesses—deliberately ignore obvious facts, which plays out for both good and bad in all aspects of our lives.

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