For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru ®, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
As one of America’s leading consumer trend-watchers and analysts, Lempert is recognized on television, radio and in print. For twenty plus years Lempert has served as food trends editor and correspondent for NBC News’ TODAY show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC’s The View, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX , as well as on local television morning and news programs throughout the country.
Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.
Lempert is the founder and editor of The Lempert Report, Food, Nutrition & Science, Facts, Figures & the Future and The Food Journal. He is contributing editor of Supermarket News, which exclusively runs his trade columns both in its magazine and on its website; as well as a content partner with SN which includes custom consumer surveys and other projects. He has been profiled and interviewed by USA Today, The New York Times , The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age , and is interviewed by hundreds of publications each year. He is also a columnist for The Chicago Sun-Times, Huffington Post and Celebrity Cooking magazine. He is on the Executive Committee of Michelle Obama's Chefs Move to School program.
Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.
Lempert is a spokesperson for ConAgra Foods and works with various ConAgra brands and their retail partners to help communicate strategies on saving money, healthier eating and food trend information to America's shoppers.
Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did post-graduate at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to found Lempert Advertising, a full-service, award-winning advertising agency.
A resident of California, Lempert’s roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ®.