Charlene Li

Expert on Social Media, Marketing and Leadership; Author of Best-Selling Books Groundswell and Open Leadership

Exclusively WSB

Charlene Li is a principal analyst at Altimeter, a Prophet company. As one of the foremost experts on social media and technologies, Li’s deep knowledge of leadership, strategy, interactive media, and marketing makes her an indispensable ally in today’s rapidly evolving marketplace.

Li was the founder and CEO of Altimeter Group prior to its joining Prophet, and she is the author of the New York Times best seller, Open Leadership. She is also the coauthor of the critically acclaimed, best-selling book Groundswell, which was named one of the best business books in 2008. Her most recent book, The Engaged Leader, is a call to business leaders to adapt to the digital landscape, and revolutionize their relationships by connecting directly with their followers.

Li is frequently quoted by leading media channels such as The Wall Street Journal, The New York Times, USA Today, Reuters and The Associated Press. She has shared her insights on 60 Minutes, The McNeil NewsHour, ABC News, CNN and CNBC. A highly sought-after public speaker, Li has inspired a wide audience as the keynote at conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, South by Southwest and Web 2.0.

Li is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.