Laszlo Bock
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Laszlo Bock

CEO and Founder, Humu; SVP of People Operations at Google (2006 – 2016) and Best-Selling author of Work Rules!

As a member of Alphabet/Google’s management team for a decade, Laszlo Bock grew the company into one of the two most valuable companies in the world. A best-selling author and architect of Google’s people strategy and brand, Bock shows how to apply breakthrough science and meaning to make work better everywhere.

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Work Rules! Insights from Inside Google and Elsewhere to Transform How You Live and Lead

Laszlo Bock's New York Times bestselling Work Rules! synthesizes a decade of explosive growth at Google, the latest cutting-edge academic research and examples from the worlds of sports, art, nutrition, and business into 10 steps any organization can take to make work better. He explains how to build an unbeatable culture and hire better, why you should "pay unfairly", when to be frugal and when to be generous, and why your smallest actions can have the biggest impact. Taken together, he offers a roadmap to building an unbeatable organization. As John Doerr, managing director of the seminal venture capital firm Kleiner Perkins Caufield & Byers explained, "these principles are the handbook for high performance teams that win."

A Mission That Matters: Why Finding and Connecting to "Deeper Meaning" Drives Exceptional Performance and Happiness, and How You Can Find Your "Deeper Meaning"

Some people work to make a buck. Some people work to climb the ladder. And some people work because they know deep in their souls that their work *matters*. That they are building something greater than themselves. Something that has an impact way beyond the day-to-day. And that makes them happier, more committed, and even more productive. The amazing thing is that people who find meaning in their work exist in every profession, from doctors and executives to cleaning staff and deli workers. Laszlo Bock explains how to find the deeper meaning in your own organization's work and how to cultivate that connection in your people. If you want to be surrounded by passionate, motivated, high performing people, you need to connect them to a mission that matters.

From Moonshots to Roofshots: What Everyone Gets Wrong About Innovation and How to Get it Right

Everyone tells you they have the secret to innovation. Have crazy, aspirational, "moonshot" goals. Invest in a secret skunkworks facility. Brainstorm. Use "design thinking." But that's all wrong. As psychologist Abraham Maslow wrote, "[I]f the only tool you have is a hammer, [it is tempting] to treat everything as if it were a nail." There is no single path to innovation and creativity.  Different situations, different teams, different problems all require different approaches. Drawing heavily on Google's history of innovation, Laszlo Bock details why the best way to innovate is to innovate in many ways.  

Meet Laszlo Bock

As a member of Alphabet/Google’s management team for a decade, Laszlo Bock grew the company into one of the two most valuable companies in the world. A best-selling author and architect of Google’s people strategy and brand, Bock shows how to apply breakthrough science and meaning to make work better everywhere.

A compelling and engaging speaker, Laszlo Bock has addressed groups ranging from executive teams and boards of directors to audiences of 16,000 people in a variety of formats, and appeared on numerous TV programs, including the Today show, Bloomberg News and Charlie Rose. He was named the “HR Executive of the Year,” the “HR Professional of the Decade” and one of the most influential HR professionals ever. His New York Times best seller Work Rules! has been published in more than 20 languages and won over 30 awards. Blending science, theory and real-world stories from Google and elsewhere, Bock helps audiences find ways to transform their work and their lives.

 

*In partnership with CAA*

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