As president and CEO, Christie Hefner reshaped the organization several times -- from the legendary print publication to the first national magazine on the World Wide Web into a multifaceted global media and licensing empire. When Hefner joined the company in the 70’s, she never expected the move to result in a 30-year career. She worked her way up through the ranks and in 1982 was named president, taking over when the business faced serious financial difficulties. Her innovative leadership in the Digital Age transformed the business into a multi-billion dollar corporation by building teams, forging partnerships and recognizing new opportunities. Named by Forbes Magazine as one of the “100 Most Powerful Women” her ability to develop a company of leaders drove the renewed growth and expansion plans resulting in her tenure as the longest-serving female CEOs of any publicly traded company.
Playboy's rabbit head is one of the best-known and most beloved corporate logos in the world. But when Christie Hefner took over the company, the archly sophisticated rabbit with the snappy bow tie was seen on everything from the company’s luxurious corporate jet to taxicab deodorizers. Thanks to her savvy and unsentimental management, Hefner succeeded in repositioning the Playboy brand as a global symbol of the good life.
In this witty, down-to-earth look at the challenges and rewards of brand management in the 21st century, Hefner talks about extending a brand in the virtual world, defending against global counterfeiters, choosing trustworthy licensing partners and other lessons learned in her decades as the chief steward of the Playboy brand.
Family businesses outperform other companies. Hear the facts behind the phenomenon as well as understand how loyalty and a passion for the business fuel this feat. Christie Hefner shares personal insights into the family succession plan and transfer of leadership. Audiences will learn how this family business resulted in Hefner’s very successful tenure at the helm of Playboy.
When Christie Hefner joined Playboy in 1975, the company was widely viewed as the last bastion of unrepentant male chauvinism. By 2009, when Hefner stepped down after 20 years as chairman and CEO, Playboy had a well-earned reputation as a female-friendly workplace, and the rabbit head logo was worn proudly by millions of women around the world. Throughout her career at Playboy, Hefner was known as an outspoken supporter and proponent of women in business and was particularly focused on helping other women gain access to the "C" suite. Today, Hefner looks back on the challenges (and occasional advantages) of being a woman in the corporate world. From her early years as a top executive─when a male visitor to company headquarters mistook her for an administrative assistant─to her innovative leadership of Playboy in the Digital Age, Hefner brings a unique, real-world perspective to the issues facing businesswomen in the 21st Century. She speaks candidly about the major obstacles facing women in business today and offers thoughtful, practical suggestions on the best ways for corporate executives to offer talented women employees the opportunities they deserve.
Christie Hefner’s visionary leadership rejuvenated the business by launching a multifaceted global media and licensing corporation and producing one of the most recognized brands today.
As the longest-serving female CEO of any publicly traded company, Christie Hefner transformed the business by expanding the legendary magazine into a multifaceted global business and making the company a digital pioneer. Hefner's leadership with an emphasis on innovation, a savvy stewardship of one of the world's most popular brands, and her ability to succeed and thrive resulted in Forbes magazine naming her one of the "100 Most Powerful Women" for three years running. Hefner is now the executive chairman of Canyon Ranch Enterprises, a new division of the renowned wellness lifestyle company, where she oversees the strategies and activities of this division, bringing the Canyon Ranch brand into new areas via media and business partnerships. A frequent commentator on MSNBC, CNN and CNBC, Hefner brings unique perspectives and insights to a wide range of issues, from leading in tough times to running a family business. With warmth, wit and candor, Hefner shares the triumphs and challenges that have made her one of America's most admired women business leaders.