Bob Shrum
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Bob Shrum

Famed Democratic Political Consultant

Bob Shrum has advised practically every major Democratic candidate from Edmund Muskie and Ted Kennedy to Al Gore and John Kerry, and understands how political campaigns are fought and won.

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Do Words Have Power?: The Unhidden Persuaders and the Uses and Abuses of Political Language

Meet Bob Shrum

Bob Shrum has advised practically every major Democratic candidate from Edmund Muskie and Ted Kennedy to Al Gore and John Kerry, and understands how political campaigns are fought and won.

A list of Shrum's clients would be a "Who's Who" of American politics. As chairman of the political media consulting firm Shrum, Devine & Donilon, Shrum has crafted and produced advertising for over 20 winning U.S. Senate campaigns, six Governorships, mayors of major cities and Congressmen. Internationally, his clients have included leaders of Israel, Colombia, Ireland and the Labour Party in Great Britain. The high-stakes, zero-sum game of politics often finds Shrum working at the crossroads of politics, media, technology, PR and advertising, and he provides audiences a true practitioner’s insights on global politics including a look at news from the Obama Administration and Congress. As someone who’s been crafting political communications for over four decades, Shrum understands precisely how much technology has changed the culture of political messaging and communications and the role it will play in shaping future elections. Shrum is the author of No Excuses: Concessions of a Serial Campaigner.

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Senior Strategist, 2012 Obama Re-election Campaign; Senior Advisor to President Barack Obama (2009-2011); Director, University of Chicago, Institute of Politics and Senior Political Commentator, CNN

Political Strategist and Analyst, CNN