Gary Langer
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Customer Testimonials

Gary Langer was superb in relating complex analysis of data to be understood by all of the IDN Summit attendees. His understanding of US election and industry trends are second-to-none. Gary presented his information in a concise, clear and at time humorous manner. I strongly recommend Gary to bring insight to your attendees as well as assisting you to better understand your markets and the underlying trends to discover new opportunities.
Healthcare Business Media, Inc.

Gary Langer

ABC News Pollster and President, Langer Research Associates

Respected in both the worlds of journalism and polling, Gary Langer measures what people think about the issues—as well as what your customers think —so you can act on the trends shaping your world.

 
How and Why It's President Trump

In "How and Why It's President Trump," Gary Langer offers a deep dive into political attitude formation and the social and economic conditions that produced the 2016 election outcome, including the problematic election narrative, the performance of the polls and a look down road ahead. With colorful cartographs and references to train wrecks, Simon and Garfunkel and 30 years of partisan trends, Gary's talk is as engaging as it is informative.

Polls: What They're Good For, And How To Use Them

Polling is an inexact science: there’s so much information out there, with many sources claiming to have the most up-to-date data, that it becomes difficult to know what information is reliable. Gary Langer, Emmy Award-winning pollster for ABC News and one of the most respected and trusted pollsters in the industry, provides valuable information to help you better grasp how the world is changing and what you should do about it. Langer peppers his discussion with recent polls that clarify the political, economic and social mood of the nation today. He discusses how trends inform current—and future—public attitudes and the resulting policies. It’s an illuminating look at where we are, where we're headed and the forces that will shape attitudes for years to come.

What Your Customers Really Think

Think you know your customers? Guess again. What they tell you in sit-downs might be much different from how you’re really perceived. To make better business decisions, you need to know how you’re perceived, not only by your customers, but by the rest of your industry. Respected pollster Gary Langer, Emmy Award-winning pollster for ABC News, provides you with a presentation customized specifically for your organization, with information you need to make smart business decisions for the future. No matter what your industry or specialization, Langer collects, reviews and analyzes relevant data, delivering a hard-hitting and eye-opening review of current perceptions, their sources and the opportunities and challenges they present. You’ll come away with a better understanding of your perception in the marketplace, and how to leverage that information to be more competitive.

Meet Gary Langer


Respected in both the worlds of journalism and polling, Gary Langer measures what people think about the issues—as well as what your customers think —so you can act on the trends shaping your world.

The nation's first and only Emmy-award winning public opinion pollster, Gary Langer is not your typical numbers expert. As the President of Langer Research Associates and the pollster for ABC News, he's a newsman who does polls, not a pollster who does news—a difference that shows in the depth of his analysis and the breadth of his storytelling skills. Langer illuminates public opinion and behavior across a range of social, political and economic issues; he's equally at home dissecting views on politics, health care, the economy, Afghanistan, energy policy, values issues and more. Beyond politics, Langer creates a customized presentation for your organization, one focusing specifically on information you need to make smart business decisions for the future. He’ll collect and analyze data relevant to your industry and deliver a hard-hitting review of current perceptions, their sources and the opportunities and challenges they present. You’ll come away understanding how your industry is perceived in the marketplace, and how to leverage that information to be more competitive.

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