

Speech Topics
The Art of Retaining, Developing and Recruiting Talent
Finding talented, hardworking employees who will uphold the standards of your company is difficult. Coach Larranaga shares his tried-and-true methods for recruiting players and assistant coaches and for creating an environment that keeps them on the job. Larranaga tells audiences about his 8 C’s—character, competitiveness, competence, consistency, cohesiveness, commitment, communication and confidence—which are the foundation for selecting a winning staff and team and developing a championship-caliber program. Audiences will learn:
- How to develop a program that will elevate their organization’s performance to the highest level
- Where to find talented employees
- How to build a winning, dedicated staff
Attitude, Commitment and Class: A Winning Philosophy and Formula for Success
You can’t always predict external factors, but you can control your own behavior and attitude, Larranaga tells audiences. He shares the formula that has made him George Mason University’s most successful head coach, one that helped him transform the relatively unknown team into one of sports’ greatest success stories. An educator first, Larranaga uses real-life examples from tough calls he has made on and off the courts to prepare his athletes for the game of life. Audiences will leave inspired, entertained and energized as they learn:
- How to transform challenges into motivational opportunities
- How individual attitudes can transform outcomes
- How lessons learned on the court translate to other aspects of life, including professional careers and family life
Teamwork and Leadership: How to Achieve the Four Levels of Commitment
A team that can relax and have fun together is a winning team, Larranaga explains to audiences, describing the scene just before the Final Four competition when his players skipped routine drills to spend time with family and fans. Sharing his four tenets of commitment—physical, mental, emotional and spiritual—he illustrates how unconditional dedication produces exceptional results in athletics and in life. Larranaga shares:
- His winning formula for creating a team that works together on the court and supports each other on the sidelines
- How to create an environment that fosters team growth while promoting individual development
- How to push players to their limits without wearing them down emotionally and spiritually
How the Underdogs Win
Coach Larranaga took a relatively unknown team with little NCAA tournament experience and delivered one of sports’ most captivating Cinderella stories. From the premise that “underdogs can beat the big dog,” Larranaga leads his team with a clear and well-defined plan that begins with recruitment and focuses on developing young talent.
Audiences will learn how to:
- Use an underdog status to their advantage
- Compete without the same resources the big dogs have
- Transform the underdog status into a winning mantra

About Jim Larranaga
Jim Larranaga, the man who led the Cinderella-story Patriots to the 2006 NCAA Men’s Basketball Final Four, shares his leadership and teamwork strategies that apply on and off the court.
Widely respected for his leadership, Jim Larranaga is the most successful men’s basketball coach in George Mason University and Colonial Athletic Association history. When he led his talented but undersized and underestimated team to the 2006 Final Four, Larranaga captured the hearts and minds of fans all over the world. Now, Larranaga captures the attention of audiences, sharing his strategies for achievement and emphasizing organizational teamwork, attitude and commitment—not just individual talent—as essential ingredients for success on and off the court. Larranaga has proven he is a master at mentoring, locating and recruiting players and staff who will remain loyal to the team. He shows you the strategies for surrounding yourself with the best people and nurturing them until your entire team or organization achieves success. He stresses the value of hard work balanced with determination, leadership and class, describing his own formula for winning despite the odds and enjoying the journey along the way.

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