Travels From: Tennessee
Fees include airfare and ground transportation for events in the United States.
May 16, 2013
May 16, 2013
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate—and execute—game changing ideas.
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas such as team structure, having a sense of mission, and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization and Packard shares what employers must do to create a workplace that can become the envy of any industry.
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity, and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.
HGTV took a big idea - a cable television network devoted to all things home - into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.
A founding visionary network executive behind CNBC, HGTV, Food Network and other popular cable channels, Susan Packard’s approach to leadership and innovation has helped her build—and lead—extraordinary organizations that both consumers and employees can get behind.
In this competitive marketplace, an organization’s ability to innovate by staying ahead of the competition and delivering products that command the market’s attention is more important than ever. As co-founder and chief operating officer of HGTV, Packard was the second employee to join HGTV and create a niche in the lifestyle marketplace, and also create a corporate culture that recruits and retains exceptional talent. Packard’s vision and success building lifestyle entertainment brands was at the core of the development of additional powerhouse brands—Food Network, DIY Network, Fine Living TV Network and Great American Country (GAC)—that join HGTV to comprise Scripps Networks Interactive, today valued at over $7 billion. She is a visionary media pioneer and brand builder who draws on her on experience advising companies on leadership development, innovation and the strategies needed to win in any market condition. Among many accolades, Packard has been praised as one of the most influential women in the media industry as well as being named "Woman of the Year in Cable Television." Currently working on a book based on her experiences in business, in 2008 she was inducted in the Cable Hall of Fame and she was recently named to the Tennessee Film, Entertainment & Music Commission.