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Any commercial or economic crisis creates business opportunity, opportunity that must be met with leadership, courage and discipline. But before a crisis happens, what must leaders do to prepare to meet adversity head on? A global leader on strategic risk, crisis management and cyber security, Frances Townsend contends that there is great opportunity in crisis but only when leaders are prepared to confidently address a situation rather than shrink from it. In today’s world, while traditional business risk remains important (insurable risk, reputation risk, etc.), Townsend shows audiences that we now must expand our view of risk and how we mitigate business exposure. Business leaders must now demand that their organizations aggressively seek out vulnerabilities and problems so that they can be addressed, “looking around corners” using a very deliberate and disciplined process. Townsend uses her years of crisis planning, mitigation and management to explain a specific, measurable process that corporations can implement immediately.
Any commercial or economic crisis creates business opportunity. The real question is how to best prepare to take advantage of the opportunity. Frances Townsend's view - and her experience proves it - is that great leaders do not fear adversity, but are invigorated by their greatest challenges. Just as the pitcher who steps on the diamond with bases loaded and only one out, successful leaders cannot dread the critical moment, but instead are excited about the opportunity it presents. She knows how a crisis can foster positive change, by creating a new culture from within and building momentum to propel the organization forward. As the president's former homeland security and counter-terrorism advisor, Townsend shares her first-hand experience of testing in a true crisis and turns her recount into an opportunity to learn about ourselves and others, about egos and the willingness to listen, and about team trust and loyalty.
Frances Townsend made a conscious decision to devote 23 years to a career in public service, and is grateful for every single day she served. While not everyone will choose a similar path, she challenges us to consider ways we can contribute to others through public service. Reflecting on her own diverse career spanning law enforcement, intelligence, homeland security and more, Townsend inspires audiences to truly make a difference by getting involved in public service. Many are dissatisfied with the way government works, but only the bold will step forward to cultivate change. Criticism without action is whining and that never changed anything. No more excuses - it is time to get involved!
With over 20 years of world crisis experience, Frances Townsend identifies the danger spots around the world and analyzes their potential impact on you and your organization.
Frances Townsend is a national security leader who has worked across party lines to address some of the world’s most complex and volatile security issues. With more than two decades of public service, including being the original first Assistant Commandant for Intelligence of the Coast Guard, Townsend has worked in law enforcement, intelligence, national security and homeland security; in both civilian and military organizations; in policy and operational jobs; and on domestic and international issues. As Chair of the Homeland Security Council and one of President George W. Bush’s top advisors, Townsend offers an informed viewpoint on the global issues facing President Obama. Through her insights, gleaned from real-world experience, Townsend shares advice for businesses of all shapes and sizes by contending that companies’ view of their global risk must be expanded to properly mitigate their exposure in today’s environment. Townsend has specific steps that business leaders can adopt now so that their organizations can aggressively seek out their vulnerabilities and address those problems they present.