Jim Stengel
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Fee: 5

Fees include airfare and ground transportation for events in the United States.

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Customer Testimonials

Jim Stengel was absolutely fantastic and really captured the attention – and in some cases, the emotions – of our audience. He did a fantastic job of really understanding our theme and molding his comments to be in harmony with those of our CEO that morning. His presentation style and engagement were absolutely fantastic and exactly what we expect from a high profile keynote. Jim was also very approachable with our employees and appeared to really enjoy himself during the day he spent with us.
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Jim Stengel

Global Marketing Officer, Procter & Gamble (2001-2008); Author, Unleashing the Innovators: How Mature Companies Find New Life with Startups and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

One of the world's most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.

Exclusively WSB
 
Unleashing the Innovators: How Mature Companies Find New Life with Startups

Today's mature, established companies must find ways to rejuvenate themselves--or risk losing their way. Leading business consultant Jim Stengel knows firsthand how the impossible energy and drive of a startup company can help rejuvenate an established firm. He has worked with numerous Fortune 500 brands who are learning from their alliances with entrepreneurs and startups—bridging the different worlds of young and old, large and small, to survive in a swiftly changing and increasingly complex and dynamic world. Stengel draws on his extensive knowledge of the innovation taking place in the startup world to share:

· How legacy companies can acquire new technology and lines of business

· Why it’s necessary to relearn the “need for speed” in order to streamline operations from within

· How to increase strategic risk-taking to spark innovation and improve the intimacy of relationships with customers

· How executives can improve their confidence and capability in courageous leadership

Where Business is Headed, and How to Lead in This New Environment

In this provocative session, Jim Stengel will explore his “AHA!” for where the world of marketing and brand building is going, with major themes and stories to illustrate the shift.  Based on his work with clients and the extensive research he did for his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Jim reveals how brands with an ambitious purpose, a deep sense of humanity, an “always on” mentality, and organizational energy win in the marketplace.  This interactive presentation will engage and challenge the audience to think about the implications of these changes on their brands and their organizations.

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

Maximum growth and high ideals are not incompatible.  They’re inseparable.  Jim Stengel believes the companies that have and will continue to grow sustainably are the ideals-driven brands that inspire their customers, inspire their employees, and in the end, outperform their competitors. In a presentation based on his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Stengel uses ten years of empirical research involving 50,000 companies to show how the world’s 50 best businesses—as diverse as Method, Discovery Communications, and Pampers—have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this engaging presentation, Stengel shows:

  • How to infuse an organization with the passion needed to win in any market condition
  • What skills leaders needs to attract buyers, retain employees and capture market share
  • How to effectively leverage technology to build an organization culture

A Step-by-Step Guide to Designing Your Organization for the Future

As Procter & Gamble’s Global Marketing Officer, Jim Stengel oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Stengel draws from this experience, his work consulting with dozens of companies, and his 25 years at P&G, to lead an interactive session showing how to prepare to lead fundamental organization change and develop a personalized methodology that participants can take with them.  The session will cover how to build capability, and behaviors of winning leaders.

Going “Glocal”: How to Lead a Global Brand in a More Local World

What are the different approaches for activating a global brand for local impact? In this challenging presentation, Jim Stengel will share proven global approaches to activation. Using actual brand examples, Jim will present framework tools to help accelerate local application, recognize challenges and barriers, and implement success measures.  Participants will be able to take away applied learnings that they can start acting on immediately.

The Future of Brand Building

The way most businesses are approaching their brands today is dated and not effective.  In this timely presentation, former Global Marketing Officer for Procter & Gamble, Jim Stengel, offers a thought-provoking call to action for today’s business leaders and marketers to put “higher ideals” at the center of everything they do.  Stengel will draw from his proprietary research that provided the base for his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, his teaching at UCLA Anderson, and his own personal journey to give his audience: 

  • An inspirational new framework for business, which begins with uncovering a business’s higher ideal, and leads to accelerated growth/higher performance.
  • How to effectively lead within this new business framework by creating a culture that is both empathetic and performance-oriented.
  • Inspiration from real-life leaders who have brought this framework to life successfully.

 

Meet Jim Stengel


One of the world’s most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.

Leading at a time of tremendous growth, Jim Stengel served as global marketing officer of $83B Procter & Gamble, universally respected as one of the world’s most innovative companies. Overseeing 7,000 people and an $8B advertising budget, Stengel led the team that reinvigorated P&G’s marketing culture and firmly established it as one of the world’s most admired brand-building companies. Jim Stengel’s leadership has been recognized numerous times, most notably as Brandweek’s “Grand Marketer of the Year” and when P&G was awarded “Advertiser of the Year” at the Cannes Lions International Advertising Festival. He was also named to Fortune magazine’s first-ever Executive Dream Team list in 2011, and in 2017, he was inducted into The American Marketing Association New York’s Marketing Hall of Fame.

Throughout his active career, Stengel experienced firsthand how strategic partnerships and a “people first” management style can reignite operations. From his lauded tenure with the powerhouse company to his think tank and consultancy, Stengel has amassed a breadth of experience that led him to write several books, including Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and his most recent release, Unleashing the Innovators: How Mature Companies Find New Life with Startups. Stengel’s books—and his keynote presentations—examine how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

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Books