Travels From: Ohio & California
Fees include airfare and ground transportation for events in the United States.
July 10, 2015
In this provocative session, Jim Stengel will explore his “AHA!” for where the world of marketing and brand building is going, with major themes and stories to illustrate the shift. Based on his work with clients and the extensive research he did for his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Jim reveals how brands with an ambitious purpose, a deep sense of humanity, an “always on” mentality, and organizational energy win in the marketplace. This interactive presentation will engage and challenge the audience to think about the implications of these changes on their brands and their organizations.
Maximum growth and high ideals are not incompatible. They’re inseparable. Jim Stengel believes the companies that have and will continue to grow sustainably are the ideals-driven brands that inspire their customers, inspire their employees, and in the end, outperform their competitors. In a presentation based on his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Stengel uses ten years of empirical research involving 50,000 companies to show how the world’s 50 best businesses—as diverse as Method, Discovery Communications, and Pampers—have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this engaging presentation, Stengel shows:
-How to infuse an organization with the passion needed to win in any market condition
-What skills leaders needs to attract buyers, retain employees and capture market share
-How to effectively leverage technology to build an organization culture
As Procter & Gamble’s Global Marketing Officer, Jim Stengel oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Stengel draws from this experience, his work consulting with dozens of companies, and his 25 years at P&G, to lead an interactive session showing how to prepare to lead fundamental organization change and develop a personalized methodology that participants can take with them. The session will cover how to build capability, and behaviors of winning leaders.
What are the different approaches for activating a global brand for local impact? In this challenging presentation, Jim Stengel will share proven global approaches to activation. Using actual brand examples, Jim will present framework tools to help accelerate local application, recognize challenges and barriers, and implement success measures. Participants will be able to take away applied learnings that they can start acting on immediately.
Who is the most successful business leader in the last 25 years and why? How can the power of individual impact and leadership and the power of a customer/consumer-centric culture lead to explosive business growth? Full of insights from his own 25 year career at Procter & Gamble, including seven years as P&G’s Global Marketing Officer, and his last six years as a consultant to a broad range of Fortune 100 clients, Jim Stengel will explore the common characteristics of top leaders and inspire you to think about your leadership “standards” and activities, stimulate your thinking on “purpose,” and help you evolve as a leader with a sense of authenticity and purpose. Participants will learn how to focus on the things that will make their company stronger, their employees more inspired and energized, and their customers and partners more loyal.
The way most businesses are approaching their brands today is dated and not effective. In this timely presentation, former Global Marketing Officer for Procter & Gamble, Jim Stengel, offers a thought-provoking call to action for today’s business leaders and marketers to put “higher ideals” at the center of everything they do. Stengel will draw from his proprietary research that provided the base for his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, his teaching at UCLA Anderson, and his own personal journey to give his audience:
-An inspirational new framework for business, which begins with uncovering a business’s higher ideal, and leads to accelerated growth/higher performance.
-How to effectively lead within this new business framework by creating a culture that is both empathetic and performance-oriented.
-Inspiration from real-life leaders who have brought this framework to life successfully.
One of the world’s most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.
Leading at a time of tremendous growth, Jim Stengel served as global marketing officer for $83B Procter & Gamble, universally respected as one of the world’s most innovative companies. Overseeing 7,000 people and an $8B advertising budget, Stengel led the team that reinvigorated P&G’s marketing culture and firmly established it as one of the world’s most admired brand-building companies. Recently named to Fortune magazine’s Executive Dream Team list and known for his “people first” management style, Stengel’s leadership was recognized numerous times, most notably as Brandweek’s Grand Marketer of the Year (2005) and when P&G was awarded Advertiser of the Year at the 2008 Cannes Lions International Advertising Festival. Stengel has leveraged his career at P&G, his role as an Adjunct Professor at UCLA’s Anderson School of Management and his recent work leading his own consultancy that works with the world’s biggest companies to write Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Based on 10 years of global analysis of businesses that grow far faster than their competitors, Stengel’s book—and his keynote presentations—deftly blend timeless truths about human behavior and values into an action framework to drive growth and high performance for businesses of all sizes.