Charlene Li
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Charlene Li

Expert on Social Media, Marketing and Leadership; Author of Best-Selling Books Groundswell and Open Leadership

Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive marketing and leadership.

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The Engaged Leader: A Strategy for Your Digital Transformation

Digital and social technologies have revolutionized relationships—and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown.

In order to be truly effective today, leaders must adapt to the demands and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing and engaging using digital technologies. This metamorphosis is not easy, comfortable or painless. We will also discuss common objections and concerns of leaders—and how to address them.

This session can be delivered as a keynote or as a workshop for executives and leaders. In the keynote, Charlene Li lays out the framework discussed in her latest book, The Engaged Leader, to listen at scale, share to shape and engage to transform. The speech is peppered with many examples of leaders personally using digital and social tools to engage—and achieve business objectives. In the workshop, Li also includes a worksheet to help leaders identify specific initial actions they can take to listen, share and engage in their journey to becoming an engaged leader.

In this presentation, you will learn:

· Why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies

· How to listen at scale, share to shape and engage to transform

· The art of making this transformative mind shift

· The science of applying the right tools to meet your strategic goals

Open Leadership: Transform the Way You Lead with Social Technologies

Talk with your customers. Listen to your employees. These are long-time, well-tested truisms of business. At the core, sites like Facebook are transforming the nature of relationships—and with that, what it means to be a leader. That’s because leadership has long been built on the concept of control—of people, organizations and strategies. These new relationships disrupt the idea of control and demand a new practice of openness and transparency.

The question: How do you give up control but still be in command? It requires “open leadership,” a new approach that today’s leaders must adopt to be effective. In this presentation, Charlene Li helps audiences to feel in command in a world where they’re no longer in control. For example, how open, how transparent, how authentic and how real do you need to be? More importantly, how do you leverage and measure the impact of using social technologies in your organization? Li lays out a new approach that today’s leaders must adopt to maintain their competitive advantage.

In this presentation, you will learn:

· How social media is changing relationship formation, and how to give up control but stay in command

· The ways you and your company can be open, and the way to determine how open you need to be

· To create a robust open strategy, including what to do, as well as not to do, when it comes to using social technologies

· To identify the key traits of an open leader and an open organization

· The top five things you need to know to get started

Creating a Coherent Social Business Strategy

Facebook. Blogs. Twitter. Many companies have dabbled in these and other social technologies. But almost all of these efforts are one-off technology deployments, instead of being part of a master plan on how to engage customers and employees on a strategic level. We’ll look at how companies are able to realize concrete benefits and achieve strategic goals with social technologies, and provide steps on how to get started with your own social strategy.

In this presentation, you will learn:

· How companies can engage successfully with customers, partners and employees through and with social technologies

· The seven elements of a coherent social business strategy

· How to set up an organization and establish governance throughout the organization to support a social business strategy

· How you measure the impact of social initiatives against strategic business goals

Disruptive Trends to Watch

In the blink of an eye, new technologies come to the fore and become the bright, shiny object of the moment. How can you discern which ones to pay attention to—and which ones you can safely ignore? Charlene Li brings decades of experience as an industry analyst, author and consultant to filter the speech down to the core technology-driven business trends that your audience needs to keep in mind.

This speech is designed to not only educate but also to prepare for action. You’ll look at underlying technology disruptions that are driving these trends, and create a framework that you and your organization can use to make strategic decisions.

In this presentation, you will learn:

· What are the major trends organizations must be prepared to act on—and which ones can they safely ignore?

· How do you develop the organization and resources to be able to respond to these disruptions?

· What leadership is needed to lead in these disruptive times?

Employee Engagement in the Digital Era

New technologies pop up every day that allow us to now connect and communicate with employees in real time. Yet organizations are wired for a bygone era when there was the luxury of time and proximity. Most organizations measure employee engagement in yearly surveys—hardly the way to truly engage employees in the digital era.

In this speech, Charlene Li makes the case to develop a new mindset, one that’s centered on creating a long-term relationship with employees that melds holistically with creating great experiences for customers. This holistic approach ties together the disparate parts of the organization dependent on a coherent employee engagement strategy—marketers are eager to tap employees’ advocates to scale scarce marketing dollars, while HR wants to leverage these dollars to spread the talent brand story.

In this presentation, you will learn:

· How to evolve employee engagement tactics and campaigns into a holistic employee relationship strategy

· How to use digital, social and mobile tools to engage employees

· How to anticipate and meet the needs of dynamic customers with an adaptive organization capable of acting faster than real time

· How to develop the leadership mindset required to inspire employees and drive employee relationship efforts throughout the organization

Meet Charlene Li


Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive marketing and leadership.

Named "one of the most influential women in technology" by Fast Company magazine, Li is the founder and CEO of Altimeter Group. She is the author of the New York Times best seller Open Leadership and co-author of the critically acclaimed, best-selling book, Groundswell. She has appeared on 60 Minutes, PBS NewsHour, ABC News, CNN and CNBC, and is frequently quoted by The Wall Street Journal, New York Times, USA Today, Reuters and The Associated Press. Li helps organizations and audiences understand and thrive in a new economy driven by social media tools and techniques. She is a sought-after speaker and advisor to many Fortune 500 companies. Formerly, Li was vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. In her latest book, The Engaged Leader (Wharton Digital, 2015), Li helps business leaders adapt to the demands and opportunities of digital leadership in the ever-changing terrain of the digital era.

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