Charlene Li
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Charlene Li

Expert on Social Media, Marketing and Leadership; Author of Best-Selling Books Groundswell and Open Leadership

Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive marketing and leadership.

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The Disruptor’s Agenda: How to Move Fast and Grow Big

Transformations are never easy, and digital transformations are doubly difficult because they involve technology. As innovators and disruptors, we must walk the line between pushing our teams to be agile and change faster, and enabling our organizations to deliver on near-term objectives. Charlene Li, who is writing a book on disruption, has given conference keynotes and led workshops on the topic for Fortune 500 companies. She identifies the three things that should be at the top of your agenda to bring about the kind of disruption and transformation your company needs to thrive in the digital era.

Creating a Next-Gen Customer Experience Strategy

We all know that creating customer experiences is important. But which of those experiences should take priority? How do we justify long-term investments in things like data and personalization—and tie them to business outcomes? We need customer experience strategies that go beyond just making sure a customer’s journey is smooth. We must invest in next-generation experiences that build movements, transform relationships, and result in exponential growth. Charlene Li goes beyond the platitude of “customer obsession” and shares what it takes to build a culture that keeps customers at the center every day.

Leadership in the Digital Era

Digital technologies have revolutionized relationships, especially between leaders and their teams. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and uncertainty. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals.
 
Charlene Li looks at how organizations manage digital transformations, the leadership required to manage change, and the culture necessary to execute on growth strategies. You’ll learn the art and science of how to listen, share, and engage with your employees and customers in the digital era. She’ll also discuss common objections and concerns among leaders—and how to overcome them.

Meet Charlene Li


Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive marketing and leadership.

Named "one of the most influential women in technology" by Fast Company magazine, Li is the founder and CEO of Altimeter Group. She is the author of the New York Times best seller Open Leadership and co-author of the critically acclaimed, best-selling book, Groundswell. She has appeared on 60 Minutes, PBS NewsHour, ABC News, CNN and CNBC, and is frequently quoted by The Wall Street Journal, New York Times, USA Today, Reuters and The Associated Press. Li helps organizations and audiences understand and thrive in a new economy driven by social media tools and techniques. She is a sought-after speaker and advisor to many Fortune 500 companies. Formerly, Li was vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. In her latest book, The Engaged Leader (Wharton Digital, 2015), Li helps business leaders adapt to the demands and opportunities of digital leadership in the ever-changing terrain of the digital era.

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Director of the Social Intelligence Lab at the University of Maryland, College Park

International Speaker, Advisor, Master Brand Builder and New York Times Best-Selling Author of 8 Titles, Translated Into 50 Languages Including Small Data, Buyology, Brandwashed and BrandSense; Voted by TIME Magazine as "One of the World's Most Influential People".

Professor of Behavioral Science, University of Chicago Booth School of Business and Author, Mindwise: How We Understand What Others Think, Believe, Feel, and Want