Susan Etlinger
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Susan Etlinger

Industry Analyst, Altimeter Group

Susan Etlinger is one of the most respected and influential voices on the smart, well-considered and ethical use of data, big and small. She is an industry analyst with Altimeter Group, where she conducts research on how the explosion of data is affecting individuals and institutions.

   
Who’s Afraid of Big Data? Fostering Insight and Trust in the Digital Age

Every day, we hear new stories about data: how much there is, how fast it moves, how it’s used for good or ill. Data permeates our organizations, our educational and legal systems, and our society—even our dinner-table conversation. Now that we live in a data-rich world, we need to educate ourselves about what we can do—as leaders, citizens and consumers—to use it to our best advantage.

As leaders, we crave insight that we can use to make decisions, yet we fear the risks associated with data collection. As individuals, we crave utility and convenience, yet we simultaneously fear loss of control over our privacy and our digital identities.

In clear and engaging language and with relevant, timely examples, this talk explains just why we struggle with these topics, and proposes a framework to better understand and address how we extract insight from data; and how we use it in such a way as to earn and protect trust: the trust of customers, constituents, patients and partners.

Navigating the Sea of Data Privacy

Earl Warren, former chief justice of the United States, once said, “In civilized life, law floats in a sea of ethics.” As data becomes ubiquitous, more integrated and more portable, the morass of ethical issues will only grow. Leaders who are versed in these issues will be better prepared to address them head-on, and, in doing so, protect the trust and loyalty of their customers and shareholders, and the good will of their communities.

In engaging language and with relevant, timely examples, industry analyst Susan Etlinger distills the discussion of digital ethics and data privacy into a clear framework that leaders can use to address existing digital ethics issues and plan for emerging ones. She brings together perspectives from academia, law, policy, corporations and data scientists to shed light on the current and emerging legal and ethical issues related to data collection, aggregation, analysis, storage and usage, and the way we communicate about these practices.

Data Intelligence: Best Practices in Social and Digital Data

Social data has proliferated within most large organizations and is creating significant opportunities and threats. Consider that:

  • 100 hours of video are uploaded to YouTube every minute
  • On WordPress alone, users produce about 64.8 million new blog posts and 60.4 million new comments each month
  • 500 million tweets are sent per day

In this talk, using proprietary research gleaned from Global 2000 companies and technology innovators, industry analyst Susan Etlinger presents a view of the market for digital data, shares industry case studies, and demonstrates how the most advanced organizations use social and other types of digital data to enhance brand reputation, drive revenue, improve customer experience and drive competitive advantage.

Meet Susan Etlinger

Susan Etlinger is one of the most respected and influential voices on the smart, well-considered and ethical use of data, big and small. She is an industry analyst with Altimeter Group, where she conducts research on how the explosion of data is affecting individuals and institutions.

Susan Etlinger is a natural translator. As a college student, she began translating literary works from the Italians. In her professional life, she translates complex technology innovations into clear and engaging language for non-technical audiences. Her research reports and speeches have been viewed well over a millions times, and she is regularly asked by Fortune 500 companies, startups and the public sector to advise on data strategy.

In addition to her work at Altimeter Group, Etlinger is on the board of the Big Boulder Initiative, a non-profit organization dedicated to promoting the successful and ethical use of social data. She is frequently quoted in top news organizations, including The Wall Street Journal, The New York Times, NPR and the BBC, and her research has been featured in Forbes and The Wall Street Journal.

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Director of the Social Intelligence Lab at the University of Maryland, College Park

International Speaker, Advisor, Master Brand Builder and New York Times Best-Selling Author of 8 Titles, Translated Into 50 Languages Including Small Data, Buyology, Brandwashed and BrandSense; Voted by TIME Magazine as "One of the World's Most Influential People".

Professor of Behavioral Science, University of Chicago Booth School of Business and Author, Mindwise: How We Understand What Others Think, Believe, Feel, and Want