 Speech Topics
NOTE: A Customized Consumer Survey - INCLUDED with your presentation
Preview Speech Clip
In preparation for his speech, Phil Lempert polls his online consumer panel of over 80,000 members about their attitudes on issues relevant to your products/services and industry - it is your opportunity to understand how your current and future consumers are thinking about the most critical issues facing your organization at the exact moment of his presentation.
How to Profit from Change in an Uncertain Economy
Rising prices and a downturn economy have created a major shift in buying habits and consumer attitudes. Now more than ever, profits depend on being a step ahead and anticipating how those shifts will affect your business. In this presentation Lempert outlines how your consumers are using lessons learned over the past 18 months to get on the road to recovery. Lempert also examines what's changed forever and what traits from before the downturn remain.
The Collaborative Business Experience: Social Networking & Web 3.0
All businesses are struggling to become more relevant to the new changing consumers. Savvy consumers are now subject and information experts and self-service is thriving, so the retailers who are succeeding are the ones who have gone beyond buying and selling, and instead created a community space for people to meet other people "like me." The community experience has become critical -- for browsing, shopping, connecting and engaging in the serendipity of life. It's a new world where the consumer is in command, and this presentation defines, explores and set you on the path for a successful foray into the new world of social networking.
Trend Watch: The Future of Your Business
In a unique presentation that will change the way you do business, trend expert Phil Lempert opens the door on the future and shows where the opportunities lie for serious business growth. Lempert links growth to key trends in business and demographics,
including:
- The Aging of America: The first Baby Boomers turn 65 in 2010 - what does "boomer retirement" mean for your products, your customers and your labor force?
- Technology at the Crossroads: Are you prepared to compete with savvy, informed customers?
- America's Financial Report Card: What opportunities exist for your company to provide solutions to America's new financial model?
- Micro-Advertising: How are you cutting through the clutter to compete in a digital, 24/7 downloadable and on-demand frontier?
- Social and Economical Responsibilities: Is your company green or about to wilt?
Retailing in the 21st Century
Preview Speech Clip
There is a new face in retailing and consumers are loving it! The "category busters," like Home Depot, Trader Joe's and Wal*Mart, have changed the retail landscape forever. Why are they successful? What retail formats are growing and which are declining? What are the next category busters to come? Are supermarkets and mass retails on the path to becoming tomorrow's dinosaurs? This presentation reviews key consumer factors that will lead your business to the next retail opportunities.
Changing Choices: The Food World
Preview Speech Clip
Take a walk down the aisle of any retail store these days and you'll be bombarded by tens of thousands of choices, most of which weren't even available five years ago. Consumers are searching for a beacon to help them navigate through the sea of conflicting health and wellness information as they are faced with rising levels of obesity, cancer, diabetes and heart disease. Lempert teaches you how to empower the consumer with clear and accurate marketing and advertising programs that can empower the shopper and lead them to your brand. This presentation includes a review of products and services that have been successful as well as a preview of the new "choices."
About Phil Lempert
Phil Lempert is one of the most respected experts in the consumer trends field. Drawing on deep experience, he puts consumer shifts in perspective – separating fleeting fads from bona-fide business-altering shifts in consumer behavior. His insights help people stay ahead of the curve.
Custom Insights on Your Marketplace: Phil Lempert has devoted his career to keeping tabs on changing consumer sentiment and helping organizations and business leaders understand how those trends will affect the bottom line. The insights he provides are key to staying ahead of the competition in an environment where even a small competitive advantage matters a great deal. His speeches provide solid and original take-away value. To deliver that Lempert conducts an online poll of consumers prior to his talk using questions you provide which reveal shifting attitudes about your products or industry. The results of this custom research often provide eye-opening revelations that lead to new opportunities for growth and improvement.
Leader of New Information Media: In 1994, Lempert founded SupermarketGuru.com, now one of the leading food and health resources on the Internet and visited by more than 9 million people annually. He is the founder and editor of several monthly e-publications targeted to consumers and businesses: Xtreme Retail 23; Facts Figures & the Future; Food, Nutrition & Science; and Coffee Chat News. He also publishes a weekly e-newsletter from SupermarketGuru.com. In 2007, Lempert founded Phil’s Supermarket, the first supermarket to exist in the virtual world of Second Life. In 2008, he began broadcasting The Lempert Report, a twice-weekly videocast that focuses on the latest consumer trends and includes “hit and miss” ratings for the latest new products.
Columnist, Commentator and Author: Phil Lempert’s specialty is food and retail, but his insights cut across a broad range of products and industries. He’s been successful at bringing his expertise to a wide range of audiences. Lempert is profiled and interviewed by hundreds of publications each year, including USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age. He is a monthly columnist for Progressive Grocer magazine and Gourmet Retailer magazine. He blogs for iVillage.com and Today.MSNBC.com. Lempert is the food trends editor and correspondent for the Today show, where he reports on consumer trends, food safety, money-saving tips and new products. He makes monthly appearances on ABC’s The View and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country. Phil Lempert’s Food Sense, his new PBS series airing in 2010, focuses on consumer food trends and sustainability. Lempert’s books include Being the Shopper; Healthy, Wealthy & Wise; Phil Lempert’s Supermarket Shopping and Value Guide; and Top Ten Trends for Baby Boomers.
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