 Speech Topic
No Silver Bullet: The Journey from Crisis to Success
Preview Speech Clip
When Richard Teerlink joined Harley-Davidson the company had a poor reputation, falling market share and faced significant losses. Teerlink and a small band of executives undertook an awe-inspiring corporate revolution within Harley that would ultimately create a world-class motorcycle company, inspire a nation of devoted fans and solidify Harley’s lasting prominence in the motorcycle industry. But, make no mistake; the Harley ride was fraught with roadblocks. Teerlink’s unshakeable belief that people were the most important resource in any company would prove to be the guiding force.
Teerlink shares with audiences how any organization can adopt a scientific, yet practical, guide to developing real change throughout the enterprise and reinforce the notion that sustaining change requires the engagement of everyone.
The legendary Teerlink shares:
· Why people are an organization’s only competitive advantage
· How to create a culture that moves past mere alignment to engage the hearts and minds of the entire team
· What key questions must be answered to transform your organization, drive revenues and achieve your strategic objectives
· How to effectively respond to set-backs
· Why relationships, communication and passion are the organizational glue to effectively engage your team
· How to create the ultimate in brand loyalty – do your customers tattoo your logo on their bodies?
About Richard Teerlink
The lessons from Harley-Davidson’s turnaround that Rich Teerlink shares prove how great things happen when management and labor work together in a climate of trust.
Richard Teerlink led Harley’s difficult journey from a traditional top-down "command-and-control" culture to an open, participative organization where employees had new levels of responsibility for charting their course and accountability for the results. He recounts the highlights and lowlights, the victories and setbacks, and the breakthroughs and dead ends as he led the difficult transformation and developed a culture built on trust. Teerlink shows what’s possible when an organization’s strategy and values are shared by people at every level. Author of national bestseller More Than a Motorcycle, Teerlink inspires and gives practical, relevant insight from his 18 years at Harley where he fostered change that saved the storied brand from extinction. He acknowledges that there is no "quick fix" to affect lasting organizational change, and provides a prescription for developing a culture based on employee alignment, life-long learning, clear time-tested performance benchmarks, constant communication and feedback. Teerlink leaves audiences with a clear understanding of how to:
- Put to work the proven strategies Harley-Davidson used to reinvent every aspect of the business
-Re-evaluate what the organization stands for and utilize the power that comes when everyone is focused and engaged.
- Create a culture of trust where passionate people work at getting better everyday
- Focus the enterprise on the most important things that create competitive advantage
- Show their customers that they are better than the competition and establish customer loyalty.
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