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Robert Crandall

Former Chairman and CEO, American Airlines
Travels from: Florida & Massachusetts

Fee Code: 4


Speech Topics

Leading For Growth During Changing Times
Crandall's extensive experience in managing transformational change gives him the expertise to offer audiences a chance to look beyond the obvious and recognize potential for growth during times of change. In his presentation, customized for your industry, Crandall talks about how to manage today's fast-moving enterprises and shares his nine fundamentals of leadership which will empower your group to conceptualize and execute an effective business plan. He also shows how to use effective financial management, forward-thinking marketing, new technologies, entrepreneurial concepts and proven leadership tools to grow business in today's economic and competitive climate.

Leading through Tough Times: Innovation, Technology, Execution
Crandall’s extensive experience in managing transformational change gives him the expertise to offer audiences a look beyond the obvious and recognize the implications of change for their businesses. His presentations – customized for individual industries – draw on lessons learned during the upheavals which have transformed the world’s airline industry and emphasize the importance of effectively conceptualizing and executing business plans responsive to a rapidly changing political and economic environment. Using real world examples, Crandall shows how effective financial management, tough-minded decision making, innovation, entrepreneurial thinking and technological leadership are essential to business success.


About Robert Crandall

Named “the man who changed the way the world flies” by The Wall Street Journal, Robert Crandall transformed the entire airline industry during 25 years with American Airlines.

Robert Crandall is the definition of the phrase “titan of industry.” The legendary, no-nonsense CEO led American Airlines through incredible industry turbulence to sky-high profits through the creation of the first frequent flier program, deep-discount fares and cutting-edge reservation systems — innovations that soon became industry standards. Offering wisdom from a lifetime in business, the revolutionary innovator Crandall encourages audiences to look beyond the obvious towards the potential of new ideas and untried formulas. Sharing his leadership principles that emphasize the importance of conceptualizing and executing strategy, he draws dramatic, direct parallels between his achievements and the promise that lives within every organization. Not one to slow down since after three decades in the airline industry. Crandall currently serves on the management advisory council of the Federal Aviation Administration, the executive committee of the Aviation Safety Alliance, as well as other corporate boards.


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