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Daniel Pink

Best-Selling Author, Drive: The Surprising Truth About What Motivates Us and A Whole New Mind |
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Fees vary based on event location, Contact WSB Travels from: Washington, D.C.
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Speech Topics
Drive: What the Science of Motivation Can Teach You about High Performance
Preview Speech Clip
Daniel Pink, best-selling author of A Whole New Mind, uses four decades of behavioral research to reveal why the traditional approach to high performance backfires on most organizations. In a provocative and entertaining presentation, audiences will see how many common organizational incentives often go wrong—and can reduce both creativity and satisfaction on the job. Participants will learn that the people who do what they do because of enjoyment of the task itself routinely outperform those who are motivated by external rewards. With examples from cutting-edge companies and intriguing experiments around the world, audiences will learn the three key ingredients of intrinsically-motivated high performers—and demonstrate how organizations can create contexts that tap our deepest motivations to produce the highest results. In this engaging presentation, Pink:
- Explains the dangerous mismatch between what science knows and what business does;
- Shows, with real-life examples, why Motivation 3.0 – built on autonomy, mastery, and purpose – is much more effective than the 20th century approach to motivation;
- Demonstrates and explains techniques like FedEx Days and autonomy audits that can help put these ideas into action.
Motivating Creatives
Preview Speech Clip
Most of us think that the way to motivate people, especially creative professionals, is with “if-then” external rewards like cash incentives. But the science of human motivation tells us that’s just plain wrong. Those rewards are effective in only a very narrow band of circumstances. And for creative, conceptual tasks, these sorts of motivators rarely work and often do harm. Tapping four decades of groundbreaking social science research, Daniel Pink shows that what really stirs creatives are intrinsic motivators – the freedom to work their own way, the opportunity to improve their abilities, and the desire to contribute to something larger than themselves. In this eye-opening presentation, Pink:
- Shows why the traditional carrot-and-stick method is precisely the wrong way to motivate people for creative, conceptual, right-brain work;
- Offers specific examples of how smart organizations are using an alternative approach – built on autonomy, mastery, and purpose – to inspire creativity and innovation;
- Explains how to use “Now that” rewards as a tricky, but less dangerous, alternative.
A Whole New Mind
Preview Speech Clip
Accountants. Lawyers. Engineers. That's what our parents told us to be when we grew up. But were Mom and Dad right? Actually, the future belongs to a different kind of person with a different kind of mind, people like artists, inventors, storytellers, caregivers. These right-brained people are the next business elite – the women and men who will power your organization. In this entertaining and provocative presentation, best-selling author Daniel Pink surveys evidence from around the world to reveal how the forces of Abundance, Asia, and Automation are nudging us into an era defined not by traditional "knowledge workers," but by creators and empathizers. He explains what this transformation means for your organization – and he offers hands-on tools and tips, as well as real-life examples, for how you can navigate this new terrain. Pink will show you:
- Why "high tech" abilities are giving way to "high concept" and "high touch" talents;
- The six essential aptitudes necessary for thriving in this emerging world;
- Why the widespread search for meaning is perhaps the greatest recruiting challenge – and the largest business opportunity – of our times.

About Daniel Pink
» Meet Daniel Pink
The carrot and stick approach of motivating employees is so last century. Best-selling author Daniel Pink shows that for 21st century work, we need to upgrade to autonomy, mastery and purpose.
For generations, we’ve believed that the best way to inspire performance is through external rewards, financial and otherwise. In his latest New York Times best-selling book Drive: The Surprising Truth About What Motivates Us, Daniel Pink turns this conventional wisdom on its head. In this groundbreaking work, Pink examines 40 years of research in behavioral science that calls into question how we run our businesses, our schools and many aspects of our lives. Also the author of A Whole New Mind: Why Right-Brainers Rule the Future, Free Agent Nation and The Adventures of Johnny Bunko, Pink’s thinking is reshaping how organizations operate and how individuals navigate their careers. He is currently a contributing editor at Wired and his articles and essays have also appeared in The New York Times, Harvard Business Review and Fast Company. He is a frequent guest on television and radio programs, and a consultant to companies large and small on human resources, communications and innovation.

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