

Speech Topic
People-Centric Cultures Pay Big Dividends: Lessons From Great Companies
Ann Rhoades has spent her career building people-centric organizations. Many stories you have read about... "JETBLUE SOARS" ... "SOUTHWEST AIRLINES HIRES FOR ATTITUDE"... "DOUBLETREE HOTELS CREATES UNIQUE SERVICE CULTURE IN HOTEL BUSINESS". Ann will share her creative approach to developing cultures around fun; and her first-hand experiences in launching successful start-up companies, blending post-merger cultures and creating a legacy of people-centric organizations. A self-described "rule breaker", Ann is adamant about standing up for what she believes in, regardless of the consequences. Her candor around the mistakes she's made and the lessons she's learned is the driving force behind her desire to inspire organizations to:
- Build sustainable cultures based on values unique to their environment.
- Select and retain "A" players.
- Treat employees "fairly", not equally.
- Deliver extraordinary customer-centric service.
- Break the rules.
- Create wealth for shareholders.
- Go from "good" to "great"!

About Ann Rhoades
A rule breaker with a sense of humor, Ann Rhoades has made a habit of creating high-performance cultures where people accomplished the extraordinary.
The remarkable story of JetBlue Airways is founded in the people-centric values of Ann Rhoades, one of its five founding leaders. With the goal of bringing humanity and enjoyment back to air travel, JetBlue is one of very few commercial airlines ever to earn a profit in its first full year of operation. The airline and its innovative culture have captured the imagination of its customers, whose loyalty borders on obsessive. Rhoades has made a habit of creating high-performing cultures, with her influence pervading among other high-flying companies including Southwest Airlines, Doubletree, First Interstate Bank and most recently, CareLeaders, a company dedicated to helping U.S. hospitals attain a new level of performance. Her legacy is a culture that treats people fairly, builds loyalty and produces solid profitability. With enthusiasm, humor and candor, Rhoades urges audiences to throw away the rule book and develop and sustain a company culture that believes in people’s ability to accomplish the extraordinary, thereby giving them the authority to succeed.
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