Travels From: California
Fees include airfare and ground transportation for events in the United States.
January 22, 2014
Many people in business today are thrown into leadership positions with very little training. Although Mark was highly successful at running sales forces, once he assumed the role of President & CEO he quickly realized his experience as a sales leader didn’t fully prepare him for the daily battles of leading a global company in a tough market. Mark shares with his audiences how a deeply passionate salesman used the skills he mastered as a sales professional and how he acquired the other skills needed to successfully re-energize TaylorMade, turn it around, and grow it into a market leader.
· Understanding the effect your leadership can have.
· Pick something you can win at.
· Set outrageous goals.
· Changing energy changes minds. Changing minds changes behavior. Changing behavior changes results!
· Distribute leadership and instill the belief that everyone can make a difference.
In any flat market there are companies that shrink and those who grow. As everyone knows during such times there is only one way to grow: Take market share from your competitors. This is precisely what TaylorMade did under Mark King’s leadership. From 2000 to present day, golf has been a no-growth market. During that time TaylorMade quadrupled its size from 300 million to 1.2 billion dollars and continues to show solid growth. One of Mark’s core beliefs centers around the concept of growth as a cultural mindset that must be infused into the bloodstream of the organization at every level. It is the leader’s responsibility to establish this and be a tireless promoter of it.
· Vision and strategy are meaningless without a fully engaged staff.
· Set goals and challenge people to drive the “How.” The results will astound you.
· Create an environment where people have a sense of belonging.
· Creating energy and changing minds ultimately drives sustainable results.
· Change the rules of the game.
If Mark King is anything he is a dyed-in-the-wool sales professional. Along with his family and his devotion to the sport of golf it is the other true passion in his life. Sales was the path that led him to where he is today. From being a cold-calling sales rep, to a regional manager, to running a global sales effort, Mark King know what it takes to sell and how to motivate others to sell. In golf equipment circles he was simply known as “The Monster” for his ability to move product in staggering numbers. As a sales leader he shared his methods with his sales forces and watched them do the same. Mark’s ideas, techniques and theories on selling are universal and apply to any company that sells a product or service.
· The Six Guiding Principles of Selling.
· The mindset of a winning sales person.
· Reaching your full potential as a sales professional.
Mark King, the inspiring and dynamic CEO of the world’s leading golf equipment manufacturer TaylorMade, offers a unique golf lesson: insights and advice on achieving unprecedented growth, even in a down economy.
Finding the hidden growth opportunities can sound impossible but TaylorMade CEO Mark King proved it can be done. Under his leadership, once-laggard TaylorMade-adidas Golf experienced unprecedented growth, from $300 million to over $1 billion in sales in less than a decade and is now the industry leader. What’s more, it was achieved in what has long been considered a “no-growth” industry. A veteran of the golf equipment industry, King was named Golf Executive of the Year in 2002 and served as chairman of the National Golf Foundation from 2004 to 2006. He has consistently been named by Golf Inc. magazine as one of the 10 most powerful people in golf and has been featured in some of the nation’s top business magazines such as The Harvard Business Review, Fortune and Brandweek. Asserting that growth is a cultural mindset that must be infused into the bloodstream of every organization, King believes in setting goals and allowing people to drive the “how”. A phenomenally engaging speaker, King’s first-person lessons on how to challenge your people to excel beyond expectations, achieve astounding results and change the rules of the game are positively energizing.