· Simple but profound insights into P&G’s and Jim Stengel’s success with stories, videos and testimonials
· Actionable ideas for any business -- how to set up a brand strategy, organize multiple agency relationships and lead sustainable innovation
· Inspiration and a game plan for how to lead a change effort within your company by uncovering your organization’s purpose

Purpose and People Unleashed: Creating a High Performance Culture That Drives Sustainable Growth
Organizational design in today’s ever-changing business climate is a huge challenge for business leaders globally. Successfully motivating and inspiring employees can translate into a competitive edge and sustainable growth. However, organizations must be structured for success and put a clear “purpose” at the center of all business activities. Jim Stengel, named Marketer of the Year for Brand Week Magazine helped lead transformation during his tenure at P&G. He shares his insights to unleash purpose in your organization, including:

§ A framework for organizational design, beginning with the company’s objectives and purpose.
§ Insights, learning, successes and failures from his experience at P&G and with other companies.
§ Key questions for leaders to ask and a comprehensive “checklist” for effective, purpose-based organizational design

Meet Tomorrow’s Consumer: in Charge, Untrusting and Constantly Changing
Businesses all over the world are faced with the most dynamic consumer in history. This has created a communications landscape that puts consumers in charge. Sought-after commentator and marketing guru, Jim Stengel knows the challenges of balancing day-to-day business demands with the need to position your company for the future. Widely acknowledged as a marketing visionary and consumer champion, Stengel uses a relationship metaphor to help global business leaders create relevance and engage “tomorrow’s” consumer today. In this presentation Stengel provides:

§ A summary of the key consumer issues and trends that will affect brands and brand marketing
§ Practical advice and an action plan to empower audiences to stay ahead of these trends
§ Inspiration from other companies that are adapting to this evolving marketplace

Packaged Good: A Framework for Bringing Purpose to Marketing, Branding and Life
Marketing as a discipline is a disaster. The average tenure of chief marketing officers is less than two years. Levels of brand trust are at all time lows. Marketing budgets are increasingly focused on short-term tactics rather than long-term results. While most corporate functions are consistently structured from one company to the next, marketing organizations vary widely. As an industry, marketing is in dire need of a transformation – a transformation that begins with “purpose.” Former Global Marketing Officer for Procter & Gamble (P&G), Jim Stengel, offers a provoking call to action for today’s marketers to put “purpose” at the center of everything they do. Also the topic of a book in a progress, Stengel will draw from his own personal journey in moving from packaged goods marketing to “packaged good” marketing to share:

· A revolutionary new framework for marketing, which begins with uncovering a brand’s beliefs, values, purpose and imperatives
· How to effectively lead within this new marketing framework vision by creating an environment that is both empathetic and disciplined
· Inspiration from real-life leaders who have brought this framework to life successfully

Applied Leadership, Amazing Results
Famous for its "leadership factory,” P&G has generated more than its share of leaders and prestigious alumni including A.G. Lafley, John Pepper, Steve Ballmer of Microsoft, Meg Whitman of eBay and Jeff Immelt of GE. During his 25 years at P&G, former Global Marketing Officer Jim Stengel worked with and studied many of these leaders as well as many of today’s foremost leadership “thinkers” who consulted closely with P&G -- leaders like Steven Covey, Jim Loehr, Kevin Roberts and Roger Martin. Jim has integrated the lessons of these great thinkers and practitioners into an "Applied Leadership Framework" that he has evolved and implemented over the course of his career. Audiences will take away the following:

§ Lessons in leadership, drawing on his experiences and wisdom gained from P&G leaders and business legends

§ Insights from successes and, importantly, failures

§ A framework that can be applied by any leader with real-world examples to make the framework memorable and drive home key points


About Jim Stengel

Widely known for reinvigorating P&G’s marketing culture during his tenure as global marketing officer, Jim Stengel personally led the transformation that has firmly established P&G as one of the most admired brand building companies in the world. His reputation for evolving marketing and branding to make a positive impact on the lives of consumers has influenced his global recognition as a leader in the marketing community. His new venture, "Jim Stengel, LLC" is both think tank and consultancy – conducting proprietary research, generating thought leadership and applying a new framework to drive business growth in today’s global economy. The Jim Stengel approach is strategic and holistic, with a mission to “rethink marketing, branding and life.”

Consumer-Driven Champion: With an unwavering commitment to building brands that consumers love, Stengel is a champion of consumer-driven innovation. His vision for creating brands with purpose, connecting with consumers and making a difference in people’s lives has inspired marketers across the globe. His reputation has been built on a relentless focus on developing and leveraging empathetic consumer understanding. He believes that the best brand strategies are those that understand, touch and improve the lives of consumers. These are strategies that pass rigorous ROI requirements and build the foundation for long term – and very profitable – business growth.

High-profile Marketing Visionary: Stengel is widely known for leading innovation and for his commitment to building breakthrough marketing capabilities. As a result, he was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brand Week Magazine – that same year P&G was named Marketer of the Year by Advertising Age. A prolific speaker and writer, he has delivered dozens of keynote addresses around the world. His groundbreaking speech, “The Future of Marketing,” delivered at the American Association of Advertising Agencies 2004 annual meeting, has been quoted thousands of times and is considered a catalyst for changing the 50-year-old TV-centric brand building model. He has been published in The Harvard Business Review and has been featured in The Financial Times, The Wall St. Journal, The New York Times and Fortune as well as CNBC and many other print, broadcast and online media outlets.

Organizational Change Agent: In his seven years as P&G’s global marketing officer, Stengel helped guide the organization to creativity, innovation and optimal performance. He also lead implementation of systemic changes in the Company’s marketing organization that have positioned P&G and its leadership as a world-class leader in the marketing and brand building. Stengel brings this experience to his new venture as a consultant to help companies who are “seriously motivated” to embrace change and are open to rethinking their current approach. He offers consulting services on a range of topics related to purpose-based marketing and branding as well as organizational transformation, leadership and innovation.