· Simple but profound insights into P&G’s and Jim Stengel’s success with stories, videos and testimonials
· Actionable ideas for any business -- how to set up a brand strategy, organize multiple agency relationships and lead sustainable innovation
· Inspiration and a game plan for how to lead a change effort within your company by uncovering your organization’s purpose

Purpose and People Unleashed: Creating a High Performance Culture That Drives Sustainable Growth
Organizational design in today’s ever-changing business climate is a huge challenge for business leaders globally. Successfully motivating and inspiring employees can translate into a competitive edge and sustainable growth. However, organizations must be structured for success and put a clear “purpose” at the center of all business activities. Jim Stengel, named Marketer of the Year for Brand Week Magazine helped lead transformation during his tenure at P&G. He shares his insights to unleash purpose in your organization, including:

§ A framework for organizational design, beginning with the company’s objectives and purpose.
§ Insights, learning, successes and failures from his experience at P&G and with other companies.
§ Key questions for leaders to ask and a comprehensive “checklist” for effective, purpose-based organizational design

Meet Tomorrow’s Consumer: in Charge, Untrusting and Constantly Changing
Businesses all over the world are faced with the most dynamic consumer in history. This has created a communications landscape that puts consumers in charge. Sought-after commentator and marketing guru, Jim Stengel knows the challenges of balancing day-to-day business demands with the need to position your company for the future. Widely acknowledged as a marketing visionary and consumer champion, Stengel uses a relationship metaphor to help global business leaders create relevance and engage “tomorrow’s” consumer today. In this presentation Stengel provides:

§ A summary of the key consumer issues and trends that will affect brands and brand marketing
§ Practical advice and an action plan to empower audiences to stay ahead of these trends
§ Inspiration from other companies that are adapting to this evolving marketplace

Packaged Good: A Framework for Bringing Purpose to Marketing, Branding and Life
Marketing as a discipline is a disaster. The average tenure of chief marketing officers is less than two years. Levels of brand trust are at all time lows. Marketing budgets are increasingly focused on short-term tactics rather than long-term results. While most corporate functions are consistently structured from one company to the next, marketing organizations vary widely. As an industry, marketing is in dire need of a transformation – a transformation that begins with “purpose.” Former Global Marketing Officer for Procter & Gamble (P&G), Jim Stengel, offers a provoking call to action for today’s marketers to put “purpose” at the center of everything they do. Also the topic of a book in a progress, Stengel will draw from his own personal journey in moving from packaged goods marketing to “packaged good” marketing to share:

· A revolutionary new framework for marketing, which begins with uncovering a brand’s beliefs, values, purpose and imperatives
· How to effectively lead within this new marketing framework vision by creating an environment that is both empathetic and disciplined
· Inspiration from real-life leaders who have brought this framework to life successfully

Applied Leadership, Amazing Results
Famous for its "leadership factory,” P&G has generated more than its share of leaders and prestigious alumni including A.G. Lafley, John Pepper, Steve Ballmer of Microsoft, Meg Whitman of eBay and Jeff Immelt of GE. During his 25 years at P&G, former Global Marketing Officer Jim Stengel worked with and studied many of these leaders as well as many of today’s foremost leadership “thinkers” who consulted closely with P&G -- leaders like Steven Covey, Jim Loehr, Kevin Roberts and Roger Martin. Jim has integrated the lessons of these great thinkers and practitioners into an "Applied Leadership Framework" that he has evolved and implemented over the course of his career. Audiences will take away the following:

§ Lessons in leadership, drawing on his experiences and wisdom gained from P&G leaders and business legends

§ Insights from successes and, importantly, failures

§ A framework that can be applied by any leader with real-world examples to make the framework memorable and drive home key points


About Jim Stengel

» Meet Jim Stengel

One of the world’s top marketers reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.

Jim Stengel served as global marketing officer of $83B Procter & Gamble, universally respected as one of the world’s most innovative companies. Overseeing 7,000 people and an $8B advertising budget, Jim led the team that reinvigorated P&G’s marketing culture and firmly established it as one of the world’s most admired brand-building companies. Known for his “people first” management style, Jim’s leadership was recognized numerous times, most notably as Brand Week’s Grand Marketer of the Year (2005) and when P&G was awarded Advertiser of the Year at the 2008 Cannes International Advertising Festival. His new venture, Jim Stengel LLC, is both think tank and consultancy—conducting proprietary research, generating new thinking and helping business leaders define the deeper meaning behind their brands. Jim’s mission is to lift business performance through a focus on higher ideals, which is the focus of his blog and upcoming book. A compelling speaker with real-world experience in the global marketplace, Stengel offers unparalleled insights into the often-changing minds of customers and to the challenges of bringing products to market across the globe, illustrating how leaders in any organization can best leverage their brands and grow their businesses by achieving a deeper, more sustainable connection with customers.