History does repeat itself. Most major breakthroughs of the last century have been celebrated first by the consumers that benefit, and often scorned by the companies and regulators that wanted to protect the status quo. Academics refer to game-changing ideas as “disruptive innovation.” David Plouffe calls it “simple progress.” Having been at the forefront of the social media revolution with President Obama’s historic first campaign, Plouffe now assists Uber to spearhead reforms and strategies that will enable companies representing all industries to innovate and grasp opportunities that would otherwise be restricted by outdated rules and monopoly preservation. During his presentation, Plouffe explores the disruption happening all around us, the key ingredients for success and what other industries and areas are ripe for massive change. Any organization sensing that it possesses a greater potential for growth can benefit from his insight into the intersection of opportunity, what the customer demands, competition and innovation. Being on the front lines of new innovations in politics and business, Plouffe’s insights and rich stories will be of an interest to any organization—academic, private and non-profit—that is trying to change and not be the victim of massive disruption.
David Plouffe is commonly referred to as the “architect” of President Obama's two presidential campaign victories. Using his unparalleled understanding of today's changing demographics, technology and the modern electorate, he offers insights into what will be the likely impact of the Republican-controlled Congress during the remaining two years of the Obama Administration and the impact on the 2016 elections. It is never too early to begin to predict the likely contenders, their early moves and chances, and what the 2016 issues, demographics and electoral landscape will look like, as these elections will have great impact for our country, our government and our businesses in the years ahead.
Data increasingly plays a key role in politics, business and organizations across the world. David Plouffe discusses how the Obama campaign used data as never before to win an election in a tough environment. Data is, of course, available to everyone. Plouffe discusses how to integrate data throughout the organization, ensure that it is understood by decision makers and impacts all decisions, some of the tensions between modern data and traditional research, and how to blend the two. There is still an art to strategy and the tactics that flow from them, but increasingly, it is the science that leads the way.
Every year—or even every month—brings new changes in technology and consumer and voter behavior. Delivering a consistent message to your target audience is harder today, even though there are a plethora of new avenues to reach people. David Plouffe reveals how both of the Obama campaigns and the White House leveraged each medium to maximum effect, and forecasts how the media landscape is likely to further change in the months and years ahead, and how organizations must be prepared to stay ahead of the curve.
America’s swiftly changing demographic and technological landscapes will affect our politics, businesses and culture dramatically over the coming decades. David Plouffe shares with audiences the trajectory we are on, discusses how to adapt strategies and tactics to meet the reality of today, and projects new changes and advancements in the coming years.
David Plouffe is the “architect” of President Barack Obama's two national election victories, which had at their core a belief in young people and their desire to have their voices heard. Plouffe's strategy in the 2008 primaries relied on mobilizing new voters to turn out, going against the conventional wisdom that they would tune out and not show up at the polls. Confounding the experts, Obama's two general election wins were fueled by young voter turnout. Plouffe shares his unique insight into what motivates millennials and his passionate belief that this is a more selfless and talented generation than his own, and what that will mean not just for the millennial generation, but also for the nation and the world. Plouffe's own story of going from cleaning chimneys and selling knives door-to-door in college to eventually working next to the Oval Office shows that anyone who is interested in public service and politics can leave their mark, and he strongly encourages college students and all young people to be part of molding the future they will soon lead.
Helping change the face of politics and business forever, David Plouffe’s key insights into the issues facing our country today and his use of coherent, bold strategy combined with innovative technology—including big data—have revolutionized the way all organizations are run—from the campaign trail to the boardroom to Main Street.
Delivering unprecedented insights on “disruptive innovation”—or as he calls it, “simple progress”—from the front lines of momentous shifts in both politics and business, David Plouffe shares with audiences the crucial elements to producing effective results and grasping competitive, transformative opportunities for growth. A pioneering force in the field of politics, technology and grassroots leadership, and with extensive experience in successfully leading large teams, Plouffe now brings his expertise as a proven field general and innovator to Uber, where he currently serves as chief advisor. In 2008, Plouffe built a billion-dollar nationwide organization that inspired millions and made history electing Barack Obama President. In 2012, the Obama campaign didn’t rely on the glory of their past triumph, but harnessed the latest technologies, including the game-changing use of big data, executed a gritty plan for today’s challenges and again made history by winning re-election under the toughest of economic circumstances. From crafting and sticking with a strategy, targeted use of social media, the importance of sophisticated research and big data to drive productivity and enhance communication, Plouffe inspires creativity and motivation for innovative solutions pertinent to any organization seeking to be at the forefront of change in their industry. As senior advisor to President Obama, Plouffe was at the center of the debate on the key issues now facing our country, from tax and entitlement reform to immigration reform to foreign policy challenges, allowing him to share with audiences his distinct perspectives into how these issues will impact our economy and politics for years to come. He is the author of New York Times best seller The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory (2010).