 Speech Topics
BRAND NEW WORLD - How Paupers, Pirates and Oligarchs Are Reshaping Business
In this presentation, Lenderman takes us to the heart of today’s influential hypermarkets─a brave new world that companies need desperately to understand, and master, in order to stay competitive in the emerging world order of global business. He explores the culture and hyper-consumerism in Brazil, Russia, India and China─the world’s key hypermarkets─to explain the exciting and dynamic marketing and branding tactics that are emerging there. Brand New World is an eye-raising showcase of new ideas that are highly practical and immediately applicable by thoughtful business leaders, marketing mavens and global-conscious influentials. Fast-paced and illustrated with case studies that have revolutionized consumerism in these markets─and loaded with advice from thought-leaders who have already conquered them─Lenderman’s provocative talk will leave you with the ability to Think, Create, Brand, Believe and Market Differently.
EXPERIENCE THE MESSAGE - How Experiential Marketing is Changing the Brand World
How does Apple use its store Geniuses to connect one-on-one with customers and drive sales? How does Jeep activate their products at the grassroots level to drive buzz and purchase? How does Axe allow its consumers to co-create their marketing campaigns and become the company’s evangelists? As Lenderman undoubtedly shows, more and more businesses─large and small─are learning to re-connect with their customers through creating new and exciting experiences. Experiential Marketing is now driving strategies and tactics for brands and products in an increasingly cluttered and fragmented marketplace. Businesses will live or die not by the attributes they promise, but by the experience they offer customers at every touch point. In listening to Lenderman describe the experiential transformation, audience members will learn about exciting case studies of companies reaching and interacting with their customers and turning them into company evangelists. They will discover how new experiential marketing tactics are changing the way of doing business in an increasingly competitive marketplace; how to use easy-to-implement tactics to generate buzz, world of mouth and a keen understanding of the new psychographical make-up of the youthful “prosumer.”
About Max Lenderman
A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.
Max Lenderman is Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America and an expert on the subjects of strategic branding, experiential marketing and global business trends. In his presentations he takes the audience into the heart of today's influential hypermarkets and addresses what companies need to do to stay competitive in the new emerging world order of global business, how experimental marketing is changing the brand world and is now driving strategies and tactics for brands and products in an increasingly cluttered and fragmented marketplace. His work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards. He is the author of Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business (April, 2009) and Experience the Message: How Experiential Marketing is Changing the Brand World (December, 2006) was a Business Book of the Year Finalist in 2006. Max is a founding board member of the International Experiential Marketing Association (IXMA).
|
|
