David Plouffe
David Plouffe In the News
 April 25, 2013
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Tax and entitlement reform, immigration reform, education and energy, major Supreme Court cases and foreign policy challenges are just some of the issues that will be before our leaders and the nation in the coming months. The debates and outcomes will deeply impact our economy and politics for years. Most recently at the center of these key topics, David Plouffe shares with audiences how they are likely to unfold and the long-term outlook for our nation.
Barack Obama’s two presidential campaign wins each made history—the first by breaking the race barrier and the second by winning under the toughest of economic circumstances. Despite one race being run into a headwind and the other benefitting from a tailwind, consistent lessons emerge that can help any enterprise. David Plouffe discusses how to set and stick to a strategy; properly utilize voter and consumer research; ground decision making in strategic thinking; harness the latest technology; and not relive the glory of past triumphs but rather execute a gritty plan for today’s challenges.
Achievement
American Politics
Business Growth/Strategy/Trends
Change - Living with IT
Change - Managing/Leading It
Communication Skills
Consumer Trends
Corporate Culture
Information Technology
Infrastructure
Innovation
Leadership
Marketing
Motivation
Negotiation
Overcoming Obstacles and Challenges
Social Media/New Media
America’s swiftly changing demographic and technological landscapes will affect our politics, businesses and culture dramatically over the coming decades. David Plouffe shares with audiences the trajectory we are on, how to adapt strategy and tactics to meet the reality of today and discusses new changes and advancements in the coming years.
Every year—or even every month—brings new changes in technology and consumer and voter behavior. Delivering a consistent message that is heard by your target audience is harder today, even though there are a plethora of new avenues to reach people. David Plouffe reveals how both the Obama campaigns and the White House leveraged each medium to maximum effect and how the media landscape is likely to further change in the months and years ahead, and how organizations must be prepared to stay ahead of the curve.
Changing the face of politics forever, David Plouffe’s key insight into the issues facing our country today and his use of coherent, bold strategy combined with innovative technology has revolutionized the way organizations—political and otherwise—are run.
A pioneering force in the field of politics, technology and grassroots leadership, in 2008, David Plouffe built a billion-dollar nationwide organization that inspired millions and made history electing Barack Obama president. In 2012, the Obama campaign didn’t rely on the glory of their past triumph but harnessed the latest technology, executing a gritty plan for today’s challenges and again made history by winning re-election under the toughest of economic circumstances. Plouffe shows audiences how crafting and sticking with a strategy led to one of the biggest upsets in American political history in 2008 and defied the odds in 2012. An innovator in every sense of the word, Plouffe, whom President Obama called the “mastermind” of his political efforts, shares with audiences how his expertise with social media, volunteer mobilization, the sophisticated use of research to drive productivity, his extensive experiences in successfully leading large teams, inspiring creativity and motivating innovative solutions can produce effective results. As senior advisor to the President, Plouffe was at the center of the debate on the key issues now facing our country, from tax and entitlement reform to immigration reform to foreign policy challenges, allowing him to share with audiences his distinct insight into how these issues will impact our economy and politics for years to come. His account of the 2008 presidential campaign, The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory, was a New York Times best seller. In 2013 he was inducted into The American Association of Political Consultants’ Hall of Fame. He is a contributor and strategic advisor for Bloomberg Television.
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