July 14, 2014
June 20, 2014
David Plouffe is commonly referred to as the architect of President Obama's two victories. Using his unparalleled understanding of today's changing demographics, technology and the modern electorate, he offers insights into what is likely to happen in the 2014 elections where control of Congress and statehouses lies in the balance. It is never too early to begin to forecast the likely contenders, their early moves and chances and what the 2016 issues, demographics and electoral landscape will look like as these elections will have great impact for our country, our government and our businesses in the years ahead.
Data increasingly plays a key role in politics, business and organizations across the world. David Plouffe discusses how the Obama campaign used data as never before to win an election in a tough environment. Data is, of course, available to everyone. Plouffe discusses how to make the data course throughout the organization, ensure that it is understood by decision makers and impacts all decisions and some of the tensions between modern data and traditional research, and how to blend the two. There is still an art to strategy and the tactics that flow from them, but increasingly the science needs to lead the way.
David Plouffe is the architect of President Barack Obama's two national election victories, which had at their core a belief in young people, their desires to have their voices heard and their skills. Plouffe's strategy in the 2008 primaries relied on counting on young people to turn out, going against the conventional wisdom that they would tune out and not show up at the polls. Confounding the experts, Obama's two general election wins were fueled by young voter turnout. Plouffe shares his unique insight into what motivates millennials and his passionate belief that this is a more selfless and talented generation than his own, and what that will mean not just for the millennial generation, but the country and world. Plouffe's own story of going from cleaning chimneys and selling knives door-to-door in college to working next to the Oval Office shows that anyone who is interested in public service and politics can leave their mark and strongly encourages college students and all young people to not wait molding the future they will soon be leading.
Barack Obama’s two presidential campaign wins each made history—the first by breaking the race barrier and the second by winning under the toughest of economic circumstances. Despite one race being run into a headwind and the other benefitting from a tailwind, consistent lessons emerge that can help any enterprise. David Plouffe discusses how to set and stick to a strategy; properly utilize voter and consumer research; ground decision making in strategic thinking; harness the latest technology and the use of big data; and not relive the glory of past triumphs but rather execute a gritty plan for today’s challenges.
America’s swiftly changing demographic and technological landscapes will affect our politics, businesses and culture dramatically over the coming decades. David Plouffe shares with audiences the trajectory we are on, how to adapt strategy and tactics to meet the reality of today and discusses new changes and advancements in the coming years.
Every year—or even every month—brings new changes in technology and consumer and voter behavior. Delivering a consistent message that is heard by your target audience is harder today, even though there are a plethora of new avenues to reach people. David Plouffe reveals how both the Obama campaigns and the White House leveraged each medium to maximum effect and how the media landscape is likely to further change in the months and years ahead, and how organizations must be prepared to stay ahead of the curve.
Changing the face of politics forever, David Plouffe’s key insight into the issues facing our country today and his use of coherent, bold strategy combined with innovative technology including big data has revolutionized the way organizations—political and otherwise—are run.
A pioneering force in the field of politics, technology and grassroots leadership, in 2008, David Plouffe built a billion-dollar nationwide organization that inspired millions and made history electing Barack Obama president. In 2012, the Obama campaign didn’t rely on the glory of their past triumph but harnessed the latest technology including the game-change use of big data, executing a gritty plan for today’s challenges and again made history by winning re-election under the toughest of economic circumstances. Plouffe shows audiences how crafting and sticking with a strategy led to one of the biggest upsets in American political history in 2008 and defied the odds in 2012. An innovator in every sense of the word, Plouffe, whom President Obama called the “mastermind” of his political efforts, shares with audiences how his expertise with social media, volunteer mobilization including capturing the power of the youth vote, the sophisticated use of research to drive productivity, his extensive experiences in successfully leading large teams, inspiring creativity and motivating innovative solutions can produce effective results. As senior advisor to the President, Plouffe was at the center of the debate on the key issues now facing our country, from tax and entitlement reform to immigration reform to foreign policy challenges, allowing him to share with audiences his distinct insight into how these issues will impact our economy and politics for years to come. His account of the 2008 presidential campaign, The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory, was a New York Times best seller. In 2013, he was inducted into The American Association of Political Consultants’ Hall of Fame. He is a contributor for ABC News and Bloomberg Television.